Director, Industrial & Medical Market Strategy & Business Development en 151 Semiconductor Components Industries, LLC
151 Semiconductor Components Industries, LLC · Scottsdale, Estados Unidos De América · Onsite
- Senior
- Oficina en Scottsdale
We are seeking a strategic marketing and business development director with experience in industrial and medical markets, focusing on analog and/or processor ICs. You have a deep experience from strategy to GTM -the role involves identifying market trends, working with global product-centric business units and sales to drive new product requirements and opportunity funnel for current products. The primary focus is on large OEMs and the broad market in Americas
Responsibilities
- Define strategy and business plan for key industrial and medical segments including but not limited to factory automation, robotics, energy infrastructure, medical wearables and diagnostics.
- Provide applications insight into power management, sensing, signal chain, and processors both to help build a highly differentiated new product portfolio and promote existing products.
- Conduct market research to identify trends in target markets, customer needs, and competitive positioning and communicate to stakeholders quarterly.
- Synthesize trends into MRDs, use cases, applications, and technical requirements, by partnering with business units.
- Support field as a regional expert, develop segment presentations, engage with customers, discover opportunities, and work with business units to validate pre-release concepts
- Lead opportunity funnel, design-ins and design-wins by collaborating with sales, business units, and corporate marketing teams.
- Develop solutions content, drive and present demos at tradeshows, and act as a spokesperson at seminars and events.
- Create and deliver vertical marketing materials, including sell sheets, whitepapers, presentations, competitive comparisons, demos, field training, and customer seminars.
- Develop relationships with market-marker customers to gather input for product development and marketing strategies.
- Experience in devising and rolling out industrial and medical total solutions using internal business units, field applications, and third-party partners.
- Domestic and international travel required.
Qualifications
- Master’s/Bachelor’s in Electrical Engineering.
- Deep insight into industrial and medical market, especially emerging trends in automation, robotics, energy infrastructure, AI, wearables, and clinical diagnostics.
- Over 10 years of experience in IC product marketing, product definition or business development with knowledge of power, sensing, signal chain, processor, and edge computing.
- Proven record of GTM and business development opening doors and closing business in collaboration with sales
- Ability to understand and discover customer system-level needs before advocating solutions.
- Expert communication and presentation skills with experience influencing and projecting vision backed up by data to executive team, customers, field, and other stakeholders.
- Driven and motivated leader with ability to hold self at a high bar of execution, thorough, and organized with the right combination of big picture and attention to detail.
About Company
Company
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