Marketing and Public Relations Specialist - Police Department en City of San Bernardino, CA

About the Department

Are you a skilled communications professional who is passionate about community engagement, digital media, and public service?

We invite you to join the City of San Bernardino's Police Department as a Marketing and Public Relations Specialist!

San Bernardino offers access to major transit corridors, natural beauty, and a wide range of housing and lifestyle options. It’s a place where public service careers are supported by a strong sense of community and purpose — and where motivated professionals can grow, contribute, and be part of something meaningful.

The Marketing and Public Relations Specialist manages public and community relations tasks, developing and implementing strategies to enhance the department's community presence in line with its mission, vision, and values. Acting as the department's spokesperson, media liaison, and community representative, this individual coordinates and executes public relations tactics, including media relations, social media, and community outreach activities. This recruitment will be used to establish an eligibility list for future vacancies.

Position Duties

The Ideal Candidate:

• Demonstrates excellent oral and written communication skills to effectively communicate the department's core mission, vision, and values to the general public.
• Proven ability to develop successful business marketing strategies.
• Preferably experienced in a municipal government setting.
• Skilled in managing business social media accounts.
• Proficient in editing digital videos and photography.

Minimum Qualifications

Education and Experience:
Bachelor’s Degree in Public Administration, Public Relations, Journalism, Communications, or a closely related field.

Or

One (1) year of experience Public Relations or other related experience.
 
Licenses, Certifications, and Equipment:
A valid State driver’s license is required.

Knowledge of:

• Methods and techniques of journalistic writing and reporting 
• Principles and practices of public information and marketing programs 
• Principles and practices of preparing, producing, and disseminating public information 
• Principles and practices of event planning and scheduling 
• News media sources and resources 
• Techniques in planning press conferences, events and media news releases 
• Media relations and broadcasting techniques, and applicable laws, statutes, codes and ordinances 
• Protocols and practices of public relations 
• Video and still photography techniques, digital camera operation, and related equipment 
• Computer equipment and software applications related to assignment.
• Equipment maintenance practices and methods.

• Writing effective, high quality, and informative public information copy for a wide variety of uses such as press releases, news stories, public interest stories, newsletters, and pamphlets 
• Planning, directing, organizing, and coordinating the police department's media and public relations activities 
• Providing communication to the public on departmental functions and issues 
• Preparing and presenting oral and written press releases to diverse audiences and effectively representing the City and the department 
• Making public presentations to the media on-camera and on-radio 
• Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and implementing recommendations in support of goals with established guidelines 
• Maintaining confidential information learned through the normal course of work 
• Communicating clearly and concisely, both orally and in writing 
• Operating computer equipment and software applications related to assignment 
• Establishing and maintaining effective working relationships.
• Working with various cultural and ethnic groups in a tactful and effective manner.

Recruitment Timeline

This recruitment will close on Sunday, September 14, 2025, or until a sufficient number of applications have been received. 

Applications review: Week of Monday, September 15, 2025

**All dates are subject to change at the discretion of the personnel officer**

Other Qualifications

All applicants are required to submit an online application through the City’s official website at www.sbcity.org. This recruitment will close on September 14, 2025, until the position is filled or until a sufficient number of qualified applications have been received.

Applications must be fully completed and clearly demonstrate that the minimum qualifications for the position are met. All information provided is subject to review, investigation, and verification. While resumes may be uploaded as supplemental documentation, they will not be accepted in place of a fully completed City application.

Following the initial screening, the most qualified candidates whose backgrounds best match the needs of the City will be invited to continue in the selection process. Meeting the minimum qualifications does not guarantee advancement. Candidates will remain under consideration until a final selection is made and an offer is accepted. The City of San Bernardino reserves the right to close the recruitment at any time and may determine that none of the applicants, including those who meet the minimum qualifications, are suitable for the position.

• Application Review
• Personal History Statement and Pre-Background Interview Questionnaire Packets
• Oral Exam
• Pre-employment Physical Medical Exam
• Background Investigation with the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI)
• Employment/Professional Reference Check

E-Verify Participation:

The City of San Bernardino participates in the E-Verify program. In compliance with federal law, all employers are required to verify the identity and employment eligibility of individuals hired to work in the United States.

Accordingly, the City will provide information from each new employee’s Form I-9 to the U.S. Department of Homeland Security and the Social Security Administration to confirm authorization to work in the United States.

For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services website at www.uscis.gov

Disclaimers:

The City of San Bernardino is an Equal Employment Opportunity Employer. The City follows a nepotism policy, which may impact hiring decisions if an applicant has relatives currently employed by the City.

In compliance with the Americans with Disabilities Act (ADA), the City provides reasonable accommodations for individuals with disabilities. Each request is evaluated on a case-by-case basis. To request an accommodation, please contact the Human Resources Department directly at (909) 998-2060. 

This bulletin is intended for informational purposes only and does not constitute a contract, expressed or implied. Its contents may be modified or withdrawn without prior notice. The San Bernardino Police Department is an equal opportunity employer and is committed to creating and maintaining a work environment that is free of all forms of discriminatory harassment, including sexual harassment and retaliation (Government Code §12940(k); 2 CCR 11023).

Click here (Download PDF reader) to view the Police Department's Equal Employment Opportunity Utilization Report.