- Senior
- Office in Toronto
Resolver operates as a hybrid workforce where you can choose to work at home, in the office, or a mix of both. We're looking for someone in Toronto, who would ideally be able to come hang with us in real life at least once a week!
As Resolvers Director, Product Marketing you'll be pivotal in driving our product marketing strategy, ensure our products meet the market's needs and exceed competitive offerings. You will be responsible for overseeing market research, product positioning, go-to-market strategies, and teh execution of product launches to drive demand, adoption and the overall success of the product portfolio. This role demands a keen understanding of the B2B SaaS landscape, the ability to work closely with product management to define product strategy, and the skill to communicate value propositions to the sales team and customers effectively.
About Resolver:
As Resolvers Director, Product Marketing you'll be pivotal in driving our product marketing strategy, ensure our products meet the market's needs and exceed competitive offerings. You will be responsible for overseeing market research, product positioning, go-to-market strategies, and teh execution of product launches to drive demand, adoption and the overall success of the product portfolio. This role demands a keen understanding of the B2B SaaS landscape, the ability to work closely with product management to define product strategy, and the skill to communicate value propositions to the sales team and customers effectively.
About Resolver:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.
We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work six years in a row!
Your day to day - let's break it down!:
Strategic Product Marketing Leadership (30%)
Measures of Success: Increased win-rate and improved product positioning evidenced by sales data. Completion of customer research and competitor that drives new strategic direction. Successful identification and penetration of new market segments, demonstrated by targeted marketing campaigns and increased lead generation in those segments.
- Develop and execute comprehensive long-term product marketing strategies and plans that drive growth and elevate positioning in the market.
- Work closely with product to define and communicate product value propositions and ensure alignment between product strategy and marketing execution.
- Define product marketing KPIs and lead efforts to continually refine
- Lead market segmentation and targeting efforts to identify and prioritize key markets and customer segments.
- Drive competitive analysis and positioning to differentiate our products in the market effectively.
- Ensure the content and collateral created both resonate with the market and also are used effectively through the sales process through process innovation and KPIs that are aligned to across sales, marketing and product marketing.
Go-to-market Execution & Sales Enablement (30%)
Measures of Success: Measurable increase in product adoption rates post-launch, with specific targets achieved for adoption within set timeframes. Enhanced sales team performance and efficiency, evidenced by shorter sales cycles and higher conversion rates from opportunity to closed won.
- Oversee the development and implementation of go-to-market plans for new products and features, ensuring successful launches and market adoption.
- Collaborate with sales and marketing teams to develop sales tools, collateral, and training materials that effectively communicate the product's value proposition to the sales team and customers.
- Lead cross-functional teams to ensure cohesive and impactful product activities, including but not limited to supporting content for webinars, ensuring product pages are reflect customer-focused messaging and creating collateral for key sales priorities.
- Work closely with the sales development team, sales management, marketing ops and demand generation on maintaining and evolving target market lists of ABM campaigns
- Develop and implement the strategy for pricing and product packaging
Market Intelligence & Insights (30%)
Measures of Success: Actionable product improvements and new features development driven by customer feedback and market trends analysis, resulting in increased customer satisfaction and retention rates. Clear impact on product strategy and innovation pipeline, guided by competitive analysis and market demand forecasting.
- Direct market research and analysis efforts to gather insights on market trends, customer needs, and competitive landscape.
- Translate insights into actionable strategies and product decisions to keep the company ahead in the market.
- Share market insights with product and engineering to inform product development and innovation.
- Define appropriate scope and deliver on analyst relations programs
- Make data-driven decisions to support achievement of company goals
Team Leadership & Development (20%)
Measures of Success: Measurable improvements in team productivity and performance, including project delivery times, innovation rates, and internal engagement scores. Successful recruitment, retention, and development of top talent, evidenced by reduced turnover rates and increased internal promotions within the product marketing team.
- Build, mentor, and lead a high-performing product marketing team.
- Foster a culture of continuous improvement and professional growth within the team, building a team of high-performing product marketers
- Collaborate with human resources to attract, retain, and develop top talent in product marketing.
What you will bring:
- You have worked for the last 10+ years in product marketing experience with a focus within the B2B SaaS industry
- You have a degree in Marketing, Business, or a related field.
- You have a proven track record in executing successful product marketing strategies and launches.
- You are well versed with marketing systems, such as salesforce, highspot and outreach, that are used to enhance product marketing results.
- You know how to work within cross-functional teams to lead and collaborate on initiatives.
- You are comfortable with driving change and testing new, innovative marketing approaches.
- You have demonstrated your ability to lead high-performing teams that means you've built a positive team culture, motivated people and developed them in their career
What we’ll give you in return
Resolver is one of Canada's Great Workplaces. Culture isn't just something we write about (although we do), we live our values and challenge each other to be our best selves. We invest in Resolverites who will grow with us. We have a comprehensive rewards package to show our team our appreciation for everything they do:
- Health and Wellness Benefits: 100% paid by us for health, dental & vision from day one.
- Professional development: we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
- Vacation: it's open, which means we don't worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
- Parental leave: Best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
- RRSP: Matching up to 2.5%
- Flexibility & trust – While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
- In the Office – You will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!
Interested?!
If you want to work in a highly collaborative environment and are committed to making a difference, we’d like to meet you. Click below to get the process rolling.
We truly appreciate all interest and will happily reply to qualified candidates.
Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at [email protected]
Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at [email protected]
