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Hybrid Editor Music & Culture Punjabi en Spotify

Spotify · Mumbai, Indien · Hybrid

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As Editor Music & Culture Punjabi, you will be the music and culture expert for the Punjabi language within Spotify. You will use your music, culture, and consumer insights to drive the growth of Punjabi music consumption on Spotify India. Using your insights and analytical skills you will develop and implement the music strategy for your language and build long term value for Spotify. Above all, you are passionate about music.

This position is based in Mumbai and will report to the Head of Editorial, India.

You will contribute your expertise to various music-related projects within the company, including playlist curation, creative editorial work, marketing and advertising sales projects and cross-functional collaboration with different teams in the region and beyond. In addition to Punjabi, you may also be required to tackle additional mandates as driven by business needs.

Display strong leadership, collaborative attitude, dedication to analytics, and understanding of Spotify's music industry impact.


What You’ll Do
  • Offer cultural and musical insights to build engaging music experiences with an unbiased editorial voice
  • Proactively identify music trends, emerging talent, and opportunities in the local and global music landscape, acting as a cultural guide
  • Lead the cohesive curation of engaging playlists for your language (s) with compelling descriptions and commentary that resonate with audiences
  • Lead the cultural storytelling around music trends
  • Evaluate music trends and user behavior to find emerging opportunities in playlists and tools for artist discovery
  • Be a teammate; deeply rooted in Spotify values
  • Analyze user behavior and performance data to optimize playlist engagement and make informed editorial decisions
  • Collaborate with global and regional editorial teams on programming initiatives and strategies to improve Spotify’s market position
  • Work cross-functionally with teams like marketing, advertising sales, and product to achieve audience engagement and integrate cultural insights into workflows
  • Support artist discovery and help grow fanbases for artists through editorial projects and internal workflows


    • Who You Are
  • You have a min of 5+ years of proven experience in the music/ media/ entertainment industries. Experience in media tech companies will be an advantage
  • You live and breathe music every day and have deep knowledge of the music and cultural scene of your language/ region
  • You can connect consumer behavior to music culture and trends and are able to communicate that understanding to internal and external audiences
  • You communicate well in English and Punjabi. Being conversant in other Indian languages will be an advantage
  • You are skilled in interpreting data and analytics to advise editorial decisions and optimize performance
  • You are culturally aware, with the ability to critically evaluate music trends, emerging movements, and audience behavior beyond just data
  • You are an excellent communicator, capable of connecting with audiences through written, video, or audio commentary to enhance playlists
  • You're an excellent teamplayer who is diligent, adaptable to change, and consistently demonstrates a positive attitude
  • Your approach to development is robust, you excel in encouraging teamwork, and exhibit a keen emotional awareness


    • Where You’ll be
  • This role will be based in Mumbai, India
  • We offer you the flexibility to work where you work best! There will be some in-person meetings, but it still allows for flexibility to work from home.


    • Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

    At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
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