Hybrid Content Lead (Ottawa, ON, CA, K1G 4J5) en Canadian Blood Services

About the role

Canadian Blood Services is looking for a Regular full-time Content Lead to join our dynamic Integrated Marketing team. 

If you're a strategic storyteller who can balance hands-on writing with guiding a team and bringing a brand voice to life, this role is for you. You know how to switch seamlessly between high-level strategy and execution, leading content planning, mentoring writers, and crafting audience-first messaging that drives action.

Reporting to the Manager, Creative Studio, you’ll shape and evolve the voice and tone of our marketing efforts across platforms. From national campaigns to internal initiatives, your writing will build trust, inspire action and elevate our brand.

You’re not just a writer; you’re a strategic thinking and a creative force. Whether it’s a 15-second ad, a campaign concept, a social caption or a long-form feature, you bring clarity, emotion and purpose to every word. You understand how copy works within design and collaborate closely with creative partners to deliver unified, intentional content.

As a hands-on leader, you’ll provide mentorship and direction to writers, foster a culture of high creative standards, and build strong relationships across the organization.

At Canadian Blood Services, you’ll experience what you get when you give: a chance to lead with purpose, sharpen your craft alongside a passionate and collaborative team and see the real impact of your work across the country. If you're looking to grow as a creative leader while contributing to something bigger than yourself, this role is made for you.

Formula for success

• Leveraging your exceptional copywriting skills, you will craft compelling, brand-aligned marketing content that inspires action, drives performance and connects with diverse audiences. Your work will support Canadian Blood Services’ goals and follow our brand platform and guidelines.
• Drawing from your strategic mindset and collaborative spirit, you will partner with subject matter experts, marketing strategists and cross-functional teams to distill complex ideas into accessible and emotionally resonant messaging across channels such as social, digital ads, internal campaigns and multimedia scripts.
• You will be accountable for elevating the impact of our programs and services through persuasive content that is clear, cohesive and optimized for performance across platforms. Your work will also help protect and evolve Canadian Blood Services’ voice and brand reputation.
• With a strong foundation in SEO and performance-based content strategy, you will apply best practices to ensure each piece has purpose, resonates with the intended audience and delivers measurable results.
• You have a great understanding of how words and visuals work together and a sharp eye for how copy lives within design. You shape words that not only tell the story but elevate the layout, working closely with the Creative Lead to ensure every word supports and strengthens the overall creative vision.
• As a hands-on leader, you will foster a high-performing content team by providing clear direction, mentorship and collaborative energy. You will champion creativity while maintaining consistent quality, timely delivery and a culture of continuous improvement.
• Tapping into your editorial expertise, you will lead the content review process by offering insightful feedback and final approvals across diverse formats. This includes reviewing scripts, shaping multimedia narratives and ensuring brand voice and tone are consistent throughout.
• You will build strong, trusted relationships across the organization and help create a supportive content hub that can be used across different needs. Your approach will reflect our values of curiosity, compassion and excellence.
• You will actively support content planning and calendar development across the team by collaborating with internal partners, anticipating upcoming needs and ensuring content is delivered on time and aligned with strategy.
• With an analytical and data-savvy mindset, you will write content designed to perform, measuring success through through KPIs, A/B testing and platform metrics. You will translate insights into action, continuously refining content to drive stronger outcomes.
• You excel in a fast-paced environment, demonstrating flexibility and strong cross-functional communication skills to navigate collaborations with stakeholders beyond the creative team.

Desired education and skills

• Completion of post-secondary education in a relevant discipline from a recognized academic institution is essential, preferably in Public Relations, Communications or Marketing.
• Minimum five (5) years of Marketing communications-related experience; minimum of three (3) years' experience.
• Healthcare and/or biopharma or agency experience is an asset.
• Proven ability to translate complex ideas into clear, compelling content across multiple formats, with a sharp eye for storytelling, brand voice and audience impact.
• Strong knowledge of Microsoft Office apps and Adobe Acrobat.

What we offer you

• 4 weeks' vacation.
• Annual performance award up to 8%. 
• Comprehensive group health, dental and vision benefits for you and your family.
• Defined benefit pension plan. 
• Employee discounts, wellness program, professional resources. 

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40 % of the time/days of the week.
• Shift/hours - Monday to Friday days, 37.5 hours a week, 7.5 hours a day.
• Travel requirements - travel may be required for training purposes.