Hybrid Brand Manager Mr Kipling AYR (St Albans, GB) en Premier Foods

Brand Manager – Mr Kipling
St Albans (hybrid working)

Role Purpose

Mr Kipling is the UK’s most loved cake brand—an icon of the British household. As Brand Manager, you’ll be at the heart of shaping its future through emotionally resonant campaigns, impactful innovation, and commercial activation. This is a high-profile role with P&L ownership, offering the opportunity to lead growth initiatives for a £202m RSV brand with ambitious plans.

What You’ll Be Doing

• Own and manage flavour/variant extension innovation projects from concept to launch
• Lead P&L and Stage & Gate stakeholder approval processes
• Develop compelling retailer sell-in stories and launch plans
• Drive in-store and shopper marketing, including POS and digital assets
• Implement the annual Winning Plan and contribute to the 3-year brand strategy
• Collaborate cross-functionally with Sales, Category, Finance, R&D, Packaging, and Operations
• Present directly to buyers and influence ranging decisions
• Manage total Mr Kipling consumer marketing spend

What We Need From You

• Minimum 3 years’ experience in FMCG marketing, ideally with brand management delivery
• Strong strategic thinking and analytical skills
• Proven ability to lead cross-functional projects to successful market delivery
• Commercial acumen and consumer-centric mindset
• Collaborative and inclusive style with strong communication skills
• High personal accountability and bias for action

What We Offer You in Return

• Competitive salary
• Bonus
• Private Medical
• Company pension
• Holiday Purchase Scheme
• Sharesave scheme
• Opportunity to work on one of the UK’s most iconic brands
• A warm, inclusive and people-first culture where individuality is celebrated
• Access to learning and development programmes, wellbeing support, and career progression pathways

Be part of a business that values bold ideas, innovation, and leadership behaviours such as Think Big, Drive Change, and Spark Brilliance 

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 90% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.