Hybrid Senior Analyst, Media and digital Lead (67685) en Whirlpool Corporation
Whirlpool Corporation · Monterrey, México · Hybrid
- Senior
- Oficina en Monterrey
Career Opportunities: Senior Analyst, Media and digital Lead (67685)
Requisition ID: 67685
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
This role in summary
"Own the development and orchestration of the digital & media strategy for our brands in LAR North. Focus on:
Brand positioning in a digital context—translate each brand’s value proposition into channel-specific narratives.
Customer-journey intelligence—map audiences, touchpoints and triggers to recommend the optimal media mix (ON & OFF) and tactics.
KPI governance & budget performance—define success metrics, supervise digital-media spend and turn analytics into tactical decisions.
Agency & cross-functional leadership—partner with Digital, Media & e-Commerce teams plus external agencies to deliver best-in-class executions.
Channel scope—social platforms, brand websites, e-mail/CRM, search, programmatic, retail media and traditional placements that amplify digital.
Your responsibilities will include
"Activity / Responsibility
1 Develop channel roadmaps that translate the Integrated Media annual strategy into concrete objectives, flighting plans, and channel mixes for each brand and market.
2 Craft insight-driven campaign briefs that merge social listening, MMM outputs, retail data, and cultural trends to inspire agencies and internal creative teams.
3 Design end-to-end consumer journeys (OFF & ON) mapping mass-media touchpoints to PDPs/CRM flows, documenting required assets, tags, and success metrics.
4 Understand and interpret real-time dashboards (Looker Studio, Power BI, GA4) tracking spend, reach, efficiency, brand-lift, and sales contribution across all paid and owned channels.
5 Lead weekly performance reviews with agencies and internal stakeholders, highlighting red/green flags, issuing optimization actions, and updating pacing vs. budget.
6 Collaborate with the Digital Communications Playbook—tone-of-voice guidelines, community-management SLAs, escalation paths, and crisis-response protocols—ensuring adherence in every market.
7 Steward digital & media budgets: monitor POs, reconcile invoices, forecast spend, and recommend reallocations to maximize marginal ROAS and minimize under-delivery.
8 Design and execute learning agendas (A/B, incrementality, creative & bid-strategy tests); quantify lift and embed learnings into future planning cycles.
9 Correlate engagement to business outcomes by modeling relationships between social signals, site behavior, offline sales, and brand-health KPIs to steer content and media decisions.
10 Package executive-ready storytelling—one-pagers, dashboards, and presentation decks that convert complex analyses into clear recommendations for senior leadership.
11 Mentor junior staff and agency teams on analytics, KPI interpretation, and best practices, while continuously scanning competitor moves and platform changes to fuel innovation."
Preferred skills and experiences
More than 5 years
BACHELOS DEGREE Marketing, Advertising Communications Business
Written and verbal communication skills Problem solver
Process Oriented
Quality Focus / Attention to detail
Empathy with consumer / ability to understand problems
Decision making
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Requisition ID: 67685
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
This role in summary
"Own the development and orchestration of the digital & media strategy for our brands in LAR North. Focus on:
Brand positioning in a digital context—translate each brand’s value proposition into channel-specific narratives.
Customer-journey intelligence—map audiences, touchpoints and triggers to recommend the optimal media mix (ON & OFF) and tactics.
KPI governance & budget performance—define success metrics, supervise digital-media spend and turn analytics into tactical decisions.
Agency & cross-functional leadership—partner with Digital, Media & e-Commerce teams plus external agencies to deliver best-in-class executions.
Channel scope—social platforms, brand websites, e-mail/CRM, search, programmatic, retail media and traditional placements that amplify digital.
Your responsibilities will include
"Activity / Responsibility
1 Develop channel roadmaps that translate the Integrated Media annual strategy into concrete objectives, flighting plans, and channel mixes for each brand and market.
2 Craft insight-driven campaign briefs that merge social listening, MMM outputs, retail data, and cultural trends to inspire agencies and internal creative teams.
3 Design end-to-end consumer journeys (OFF & ON) mapping mass-media touchpoints to PDPs/CRM flows, documenting required assets, tags, and success metrics.
4 Understand and interpret real-time dashboards (Looker Studio, Power BI, GA4) tracking spend, reach, efficiency, brand-lift, and sales contribution across all paid and owned channels.
5 Lead weekly performance reviews with agencies and internal stakeholders, highlighting red/green flags, issuing optimization actions, and updating pacing vs. budget.
6 Collaborate with the Digital Communications Playbook—tone-of-voice guidelines, community-management SLAs, escalation paths, and crisis-response protocols—ensuring adherence in every market.
7 Steward digital & media budgets: monitor POs, reconcile invoices, forecast spend, and recommend reallocations to maximize marginal ROAS and minimize under-delivery.
8 Design and execute learning agendas (A/B, incrementality, creative & bid-strategy tests); quantify lift and embed learnings into future planning cycles.
9 Correlate engagement to business outcomes by modeling relationships between social signals, site behavior, offline sales, and brand-health KPIs to steer content and media decisions.
10 Package executive-ready storytelling—one-pagers, dashboards, and presentation decks that convert complex analyses into clear recommendations for senior leadership.
11 Mentor junior staff and agency teams on analytics, KPI interpretation, and best practices, while continuously scanning competitor moves and platform changes to fuel innovation."
Preferred skills and experiences
More than 5 years
BACHELOS DEGREE Marketing, Advertising Communications Business
Written and verbal communication skills Problem solver
Process Oriented
Quality Focus / Attention to detail
Empathy with consumer / ability to understand problems
Decision making
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Requisition ID: 67685
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
This role in summary
"Own the development and orchestration of the digital & media strategy for our brands in LAR North. Focus on:
Brand positioning in a digital context—translate each brand’s value proposition into channel-specific narratives.
Customer-journey intelligence—map audiences, touchpoints and triggers to recommend the optimal media mix (ON & OFF) and tactics.
KPI governance & budget performance—define success metrics, supervise digital-media spend and turn analytics into tactical decisions.
Agency & cross-functional leadership—partner with Digital, Media & e-Commerce teams plus external agencies to deliver best-in-class executions.
Channel scope—social platforms, brand websites, e-mail/CRM, search, programmatic, retail media and traditional placements that amplify digital.
Your responsibilities will include
"Activity / Responsibility
1 Develop channel roadmaps that translate the Integrated Media annual strategy into concrete objectives, flighting plans, and channel mixes for each brand and market.
2 Craft insight-driven campaign briefs that merge social listening, MMM outputs, retail data, and cultural trends to inspire agencies and internal creative teams.
3 Design end-to-end consumer journeys (OFF & ON) mapping mass-media touchpoints to PDPs/CRM flows, documenting required assets, tags, and success metrics.
4 Understand and interpret real-time dashboards (Looker Studio, Power BI, GA4) tracking spend, reach, efficiency, brand-lift, and sales contribution across all paid and owned channels.
5 Lead weekly performance reviews with agencies and internal stakeholders, highlighting red/green flags, issuing optimization actions, and updating pacing vs. budget.
6 Collaborate with the Digital Communications Playbook—tone-of-voice guidelines, community-management SLAs, escalation paths, and crisis-response protocols—ensuring adherence in every market.
7 Steward digital & media budgets: monitor POs, reconcile invoices, forecast spend, and recommend reallocations to maximize marginal ROAS and minimize under-delivery.
8 Design and execute learning agendas (A/B, incrementality, creative & bid-strategy tests); quantify lift and embed learnings into future planning cycles.
9 Correlate engagement to business outcomes by modeling relationships between social signals, site behavior, offline sales, and brand-health KPIs to steer content and media decisions.
10 Package executive-ready storytelling—one-pagers, dashboards, and presentation decks that convert complex analyses into clear recommendations for senior leadership.
11 Mentor junior staff and agency teams on analytics, KPI interpretation, and best practices, while continuously scanning competitor moves and platform changes to fuel innovation."
Preferred skills and experiences
More than 5 years
BACHELOS DEGREE Marketing, Advertising Communications Business
Written and verbal communication skills Problem solver
Process Oriented
Quality Focus / Attention to detail
Empathy with consumer / ability to understand problems
Decision making
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
