e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
rhode is a skincare brand built around intentional routines, barrier-first formulas, and a deep connection to our community. We’re looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase.
As Sr. Retention Marketing Manager, you’ll lead our CRM and lifecycle marketing programs—from email and SMS to loyalty and subscription. You’ll be at the center of how we increase repeat purchase, deepen brand love, and build long-term customer value.
What You’ll Do
Own our retention strategy across email, SMS, and emerging CRM channels
Build and optimize journeys and automations—from lead gen and welcome to replenishment and win-back
Manage campaign planning, QA, segmentation, and A/B testing across Klaviyo and Postscript
Partner with creative, ecommerce, and product teams to brief and deploy personalized, performance-aligned messaging
Launch and lead loyalty and subscription programs—owning strategy, execution, and reporting
Analyze CRM and retention performance across KPIs like repeat rate, churn, and customer cohorts
Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools
What You’ll Bring
6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred
Deep knowledge of Klaviyo, Postscript, Shopify, and loyalty/subscription tools like Recharge or Loyalty Lion
Experience launching or scaling loyalty or subscription programs
Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
A creative eye with proficiency in Figma—able to collaborate effectively on design and copy
Exceptional attention to detail and project management skills
Self-starter who thrives in a fast-moving, collaborative environment
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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