Hybrid Vice President of Lending Strategy en San Francisco Federal Credit Union

Who Are We?

With an “A” health rating and solid year-over-year growth, San Francisco Federal Credit Union’s (SFFedCU) membership is now over 43,000 with assets surpassing $1.3 billion and branches located in San Francisco and San Mateo County. Continuing along it highly successful growth trajectory, SFFedCU is seeking a Vice President of Lending Strategy for our Golden Gate Branch in San Francisco.

The Position

San Francisco Federal Credit Union is seeking a strategic and forward-thinking Vice President of Lending

Strategy to lead innovation and transformation across our lending operations. This role is pivotal in

shaping the future of lending at SFFCU, with a strong emphasis on automation, AI-driven decisioning,

and data-informed strategy. Initially an individual contributor, this position is designed to evolve into a

leadership role overseeing a high-performing team.

The VP will collaborate across departments to identify and implement opportunities for operational

efficiency, enhance member experience through intelligent automation, and develop scalable lending

programs that align with our growth objectives.

Essential Functions and Responsibilities:

• Strategic Ownership: Lead the development and execution of lending strategies from concept to

implementation, ensuring alignment with organizational goals and member needs.

• AI & Automation Integration: Spearhead the adoption of AI models and automated decisioning

tools to streamline lending processes and improve credit decision accuracy.

• Data-Driven Innovation: Expand the use of data in lending decisions, including evaluation of

alternative data sources and optimization of existing data assets.

• Cross-Functional Collaboration: Partner with teams across Technology, Risk, Finance, Marketing,

and Member Services to drive lending initiatives and ensure seamless execution.

• Performance Analysis: Conduct opportunity assessments and portfolio performance reviews to

identify areas of risk, growth, and innovation.

• Member-Centric Design: Utilize member insights and market trends to inform lending product

development and digital acquisition strategies.

• Future Team Leadership: Build the foundation for a high-impact team, with eventual

responsibility for hiring, mentoring, and managing staff in product, analytics, and process

improvement roles.

• Community Engagement: Represent SFFCU in community and industry events, reinforcing our

commitment to the communities we serve.

Who Are You?

Qualifications, Skills, and Abilities

• Bachelor’s degree in Business, Finance, Data Science, or related field; Master’s degree preferred.

• Minimum 10 years of experience in consumer and mortgage lending, digital strategy, or product

development.

• Proven track record of implementing AI or automated decisioning platforms in financial services.

• Strong analytical mindset with the ability to translate data into actionable strategy.

• Excellent communication and stakeholder management skills.

• Experience with lending platforms such as Zest AI, MeridianLink, ICE MT/Encompass, or Keystone

Corelation is a plus.

Why You’ll Love It Here

You’ll work alongside a passionate team in a mission-driven organization, get exposure to executive decision-making, and grow your skills across a broad range of functions. No two days will be the same—and that’s exactly how you like it.

The compensation package includes an excellent benefits program including health insurance plans, generous PTO, 401(k) Plan, profit sharing, competitive base, bi-annual bonuses, as well as tuition reimbursement.

SFFedCU is an Equal Employment Opportunity Employer. In accordance with federal and state laws, SFFedCU does not discriminate in employment because of race, color, religion, sex, national origin, age, physical and mental disability, marital status, pregnancy, childbirth, breastfeeding or related condition, ancestry, medical condition (associated with cancer, a history cancer or genetic characteristics), veteran or military status, sexual orientation, gender, gender identity or gender expression, HIV/AIDS status, genetic information or any other characteristic protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.