- Professional
- Oficina en Calgary
Marketing Calgary, Alberta
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Description
Web Publisher
Why YOU want this position
At Enverus, we’re committed to empowering the global quality of life by helping our customers make energy affordable and accessible to the world.
We are the most trusted energy-dedicated SaaS company, with a platform built to maximize value from generative AI, and our innovative solutions are reshaping the way energy is consumed and managed. By offering anytime, anywhere access to analytics and insights, we’re helping our customers make better decisions that help provide communities around the world with clean, affordable energy.
The energy industry is changing fast. But we’ve continued to lead the way in energy technology, creating intelligent connections across the entire energy ecosystem, from renewables, power and utilities, to oil and gas and financial institutions. Our solutions create more efficient production and distribution, capital allocation, renewable energy development, investment and sourcing, and help reduce costs by automating crucial business operations. Of course, this wouldn’t be possible without our people, which is why we have built a team of individuals from a diverse range of backgrounds.
Are you ready to help power the global quality of life? Join Enverus, and be a part of creating a brighter, more sustainable tomorrow.
The Web Publisher is responsible for leading the development, publishing, and optimization of web content that aligns with business goals, enhances user experience, and drives engagement. This role blends expertise in content management, SEO, analytics, and UX to ensure the company’s web presence performs effectively and delivers measurable results.
Performance Objectives
Content Management
- Manage the editing and publishing of website content in alignment with brand guidelines and business objectives.
- Ensure content is accurate, engaging, and optimized for the target audience.
- Serve as the final reviewer before content is published, catching errors or inconsistencies.
SEO Optimization
- Implement SEO best practices to improve search engine rankings and drive organic traffic.
- Conduct keyword research and provide recommendations for new content opportunities.
- Partner with stakeholders to provide regular SEO reporting, insights, and strategies for continual improvement.
Analytics & Reporting
- Monitor website performance using analytics tools (e.g., Google Analytics).
- Generate regular reports and provide actionable insights to enhance user engagement and conversions.
Collaboration
- Work closely with marketing, design, development, and IT teams to deliver cohesive and effective web strategies.
- Act as a bridge between technical and non-technical teams to ensure timely and accurate execution.
UX Enhancements
- Evaluate and improve website usability, accessibility, and navigation to optimize user satisfaction.
- Collect user feedback and recommend improvements to enhance site performance and user experience.
Content Strategy Development
- Support the planning and execution of content strategies that align with campaigns, lead-generation efforts, and overall business goals.
Technical Maintenance
- Coordinate with IT and web development teams to ensure the site remains secure, functional, and up to date.
Compliance & Standards
Ensure all content adheres to legal requirements, accessibility standards, and internal brand guidelines
Competitive Candidate Profile
- 3–5 years of experience in web publishing, digital marketing, or a related field.
- Bachelor’s degree in Marketing, Communications, Digital Media, Information Technology, or a related field.
- Proven experience with Content Management Systems (WordPress preferred; experience using the Elementor theme is an asset).
- Demonstrated expertise in SEO best practices and web analytics tools (e.g., Google Analytics).
- Experience managing web projects, including content updates, SEO initiatives, and UX improvements.
- Experience using Drift or similar website chatbot platforms is an asset.
- Certifications in SEO, analytics, project management, or CMS platforms are an asset.
- Strategic Thinking: Ability to align web strategies with broader business goals.
- Analytical Skills: Strong ability to interpret web analytics data and apply insights.
- Attention to Detail: High standards for content quality and technical accuracy.
- Project Management: Ability to manage multiple projects and meet deadlines.
- Collaboration: Excellent teamwork and communication skills.
- Problem-Solving: Proactive approach to identifying and addressing issues.
- Adaptability: Commitment to staying updated on digital trends and emerging web technologies.
- Proficiency in CMS platforms.
- Understanding of HTML, CSS, and basic JavaScript is an asset.
- Familiarity with SEO tools (e.g., BrightEdge, Moz, SEMrush, Ahrefs).
