- Senior
- Oficina en Medellín
About the Role
We are looking for a Brand Manager to drive the strategic expression and visual execution of our commerce platform brand across North America, with a core focus on the U.S. retail, CPG, industrial, and manufacturing sectors. This role is based in Medellín, Colombia, and sits at the intersection of brand strategy, design systems, messaging, and go-to-market execution.
Under the direction of the VP of Marketing, you’ll lead the development of cohesive brand deliverables including visual identity systems, messaging frameworks, branded templates, pitch decks, and multi-channel brand campaigns.
Key Responsibilities
🔭 Brand Strategy & Positioning
- Help define and operationalize the company’s Brand DNA across three distinct pillars.
- Support the VP of Marketing’s forward-looking vision to ensure all brand initiatives remain 6+ months ahead of the market.
- Adapt global brand strategy into regional brand narratives that resonate across U.S.-focused verticals.
- Conduct market and competitive research to ensure differentiation and relevance.
💬 Messaging & Communication Frameworks
- Build, document, and maintain brand and product messaging architectures.
- Translate technical and commercial value propositions into clear messaging across channels.
- Align messaging with sales enablement, demand generation, and product marketing initiatives.
🎨 Visual Identity & Brand Systems
- Own the visual brand system including:
- Color palette design and governance
- Imagery selection and styling (iconography, photography, illustration)
- Typography, spacing, layout rules, and design hierarchy
- Maintain and evolve brand guidelines documentation to ensure consistent application.
- Champion usage of templated brand systems via Google Workspace, Canva, Figma, and presentation platforms.
🧰 Brand Templates & Asset Management
- Develop and manage:
- Google Slides and Docs templates (sales decks, internal docs, reports)
- Canva templates for social, content marketing, employer brand, and event materials
- Brand-compliant creative assets for use across regions and functions
- Serve as point of contact for internal teams requesting custom brand deliverables or template training.
📢 Campaign Planning & Execution
- Plan and execute brand campaigns aligned with product releases, thought leadership, and U.S. GTM motions.
- Adapt global campaign strategies for regional relevance and channel effectiveness.
- Partner with creative teams and Medellín-based agencies for visual production and execution.
📁 Brand Deliverables & Enablement
- Lead development of high-quality branded content and collateral:
- Corporate and product pitch decks
- Executive presentations and event keynotes
- Brand books, one-pagers, and branded web assets
- Landing pages, video briefs, and campaign visuals
- Ensure stakeholder alignment and quality control across all brand-facing touchpoints.
*For this position you are required to attend the office 4 days a week (Monday - Thursday), and remote work on Friday.
About the Team
Who you are
- 5–7 years of experience in brand or creative marketing roles.
- Demonstrated expertise in visual brand systems, messaging, and template management.
- Proficiency in tools like Canva, Google Workspace, Figma, and Adobe Creative Suite.
- Familiarity with U.S. enterprise software buying audiences in retail, CPG, industrial or manufacturing. Ideally with experience from competing companies.
- Experience managing agencies or distributed creative teams.
- Fluent in English, both written and verbal.
- Based in or open to relocating to Medellín, Colombia.
- Previous experience launching brand campaigns in the U.S. markets
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).
Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.
At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.
Benefits
- Competitive Salary
- Flexible work schedule
- Meal Allowance
- Transportation assistance
- Extended parental leaves
- Language scholarship: 80% subsidies in English and Spanish courses
- Free shipping on 1000+ VTEX stores
