Hybrid Advisor, Customer Intelligence (Digital Strategy) en Oriental Bank
Oriental Bank · San Juan, Puerto Rico, Estados Unidos De América · Hybrid
- Oficina en San Juan, Puerto Rico
The individual will be responsible for the management and execution of the digital onboarding and cross-selling campaigns for all customer segments. This position will be working hybrid and is based in San Juan, PR.
MAIN DUTIES & RESPONSIBILITIES:
- Build and execute customer journeys and automated campaigns in Salesforce Marketing Cloud that align with our customer engagement strategy.
- Collaborate with vendors and cross-functional teams including Marketing, Sales, IT and Compliance to design, develop and deploy onboarding journeys and other customer communications.
- Design, build, and execute campaigns using Marketing Cloud tools: Email Studio, Journey Builder, Automation Studio, and Content Builder.
- Segment audiences, manage data extensions and create automations using SQL.
- Generate reports, monitor campaigns performance, troubleshoot issues, and optimize customer journeys to maximize results.
- Analyze results and provide insights that increase the client’s adoption of digital channels, enhance customer experience, enable sales and deepen customer relationships with the bank.
- Ensure regulatory compliance of communications and best practices for email deliverability.
- Works with vendors and cross-functional teams to implement platform upgrades and new features in accordance with internal procedures.
- Stay current on Salesforce Marketing Cloud features, updates, and innovations, plus digital onboarding best practices.
- Manage projects aligned with the bank’s digital strategy: ensure timely execution, document procedures, execute QA and testing, evaluate impacts, and escalate issues and risks properly.
- Other duties may be assigned.
MINIMUM REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, Information Systems, Technology or a related field required.
- Two (2) years of experience with Salesforce Marketing Cloud, Adobe Marketing Cloud, Oracle Marketing Cloud, or HubSpot Marketing Hub is required.
- The minimum education and experience required can be substituted with the equivalent combination of education, training and experience that provides the required knowledge, skills and abilities.
- Working knowledge of customer journey creation and automation.
- Proficiency in SQL and/or AMPscript.
- Experienced with CRM platforms and/or Salesforce ecosystem preferred.
- Fully Bilingual (English/Spanish) is required.
- Salesforce Marketing Cloud certifications are a plus.
- Project management skills required.
- Experienced with Marketing Automation tools such as Salesforce Pardot, Hubspot or Marketo is a plus.
- Knowledge of banking products, processes and services preferred.
- Computer skills in the use of MS Office (Word, Excel, Power Point), Outlook and internet tools among others.
#Li-Hybrid
WORK AUTHORIZATION & ELEGIBILITY:
- Legally authorized to work in the US is required. This position is of indefinite duration and requires candidates to have permanent or ongoing work authorization.
- Employee is responsible for maintaining eligible work authorization throughout his tenure with the organization.
Oriental is an Equal Opportunity Employer (EEO/Affirmative Action for Veterans/Workers with Disabilities)