Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute, and measure omnichannel ad campaigns through a cloud-based platform. The Vice President of Product Management, Identity, will lead the development and execution of Viant’s identity strategy across our Demand Side Platform (DSP), Advanced Reporting, Identity Management Platform (IMP), ad serving, and bid methodology. This leader will be instrumental in shaping Viant’s identity spine — the foundation of our performance, measurement, and audience activation capabilities.
The ideal candidate is a hands-on leader and identity evangelist, bringing a deep understanding of identity resolution, addressability, and cross-device tracking within the adtech and martech ecosystems. This person will partner closely with executive leadership, cross-functional stakeholders, and external partners to drive integration, scale Viant’s identity infrastructure, and ensure alignment with customer and business goals.
In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Actual pay will be based on several factors including work experience and education.
THE DAY-TO-DAY
Lead Viant’s Identity Strategy: Define, own, and evolve the company-wide identity strategy with a focus on performance, scale, and measurable outcomes across all core platforms and offerings.
Drive Partner and Product Integration: Manage and expand identity partnerships, including collaboration with Lockr for Publishers and Direct Access premium CTV initiatives, ensuring seamless integration into Viant’s ecosystem.
Translate Strategy Into Action: Work closely with the SVP of Product, Engineering leadership, and other senior stakeholders to translate company priorities into clear product requirements, aligning across Engineering and go-to-market teams for successful execution.
Source and Advance New Opportunities: Identify strategic opportunities across identity, privacy, and addressability; explore innovative partnerships or technology integrations that strengthen Viant’s competitive position.
Educate and Evangelize: Champion Viant’s identity spine internally and externally as a core differentiator, partnering with teams to ensure understanding, adoption, and effective use of identity capabilities.
Cross-Functional Collaboration: Act as a connector between Product, Engineering, Sales, Marketing, and Operations — aligning identity initiatives with broader company goals and ensuring consistent communication of progress.
Be a Subject Matter Expert: Serve as a go-to expert on identity, addressability, and privacy trends; bring insight into Viant’s product direction, competitive differentiation, and market positioning.
Operationalize Strategy and Execution: Build accountability structures to ensure timely delivery of identity-related initiatives, including project planning, close collaboration with Engineering on execution timelines, progress tracking, and reporting to executive stakeholders.
Support Strategic Leadership: Participate in key planning sessions with Viant’s leadership team, offering insight and thought leadership on how identity contributes to the company’s long-term vision and impact.
GREAT TO HAVE
10+ years of product leadership experience in adtech, martech, or data-driven software environments, with at least 3 years focused on identity or addressability.
Extensive experience partnering with Engineering teams to design, build, and deliver complex technical software solutions, including involvement in defining system architecture, data flow, and technical tradeoffs.
Proven track record of developing and scaling identity frameworks, data products, or addressability solutions across digital advertising platforms.
Strong understanding of identity resolution technologies, including device graphs, ID matching, cohort-based solutions, and publisher data integrations.
Experience with industry initiatives around privacy, cookie deprecation, and authenticated identity frameworks.
Deep knowledge of digital advertising infrastructure including DSPs, SSPs, DMPs, ad servers, and cross-device measurement.
Skilled in writing business requirements and product documentation and collaborating with Engineering and cross-functional stakeholders to drive execution.
Confident communicator and leader who can synthesize technical and strategic ideas for diverse audiences including executives, clients, and partners.
Demonstrated ability to lead cross-functional teams, manage multiple priorities, and drive accountability in a fast-paced, evolving environment.
BA/BS required; advanced degree or technical background preferred.
LIFE AT VIANT
Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
Not the right position for you? Check out our other opportunities!
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
Estas cookies son necesarias para que el sitio web funcione y no se pueden desactivar en nuestros sistemas. Puede configurar su navegador para bloquear estas cookies, pero entonces algunas partes del sitio web podrían no funcionar.
Seguridad
Experiencia de usuario
Cookies orientadas al público objetivo
Estas cookies son instaladas a través de nuestro sitio web por nuestros socios publicitarios. Estas empresas pueden utilizarlas para elaborar un perfil de sus intereses y mostrarle publicidad relevante en otros lugares.
Google Analytics
Anuncios Google
Utilizamos cookies
🍪
Nuestro sitio web utiliza cookies y tecnologías similares para personalizar el contenido, optimizar la experiencia del usuario e indvidualizar y evaluar la publicidad. Al hacer clic en Aceptar o activar una opción en la configuración de cookies, usted acepta esto.
Los mejores empleos remotos por correo electrónico
¡Únete a más de 5.000 personas que reciben alertas semanales con empleos remotos!
