The Digital Strategist/Data-driven Marketing will closely collaborate with Acxiom clients to create and implement digital data strategies aligned with the clients' business goals. Leveraging Acxiom data, they will identify opportunities to engage target audiences and enhance digital marketing impact. They will work as an integral extension of the client’s marketing team, contributing to the client organization’s vision and success.
What You Will Do:
Shape and Align Digital Strategy
•Collaborate with client stakeholders to align digital initiatives with business objectives and enterprise priorities.
•Co-develop digital roadmaps, success metrics, and KPIs that guide execution and measure impact.
Generate Audience and Market Insights
•Collaborate withclient teams in researching and analyzing target audiences, behaviors, and preferences.
•Identify market trends, competitive dynamics, and emerging technologies to inform strategic recommendations.
Co-Create Content and Messaging Strategies
•Advise clients on audience segmentation strategies using Acxiom and other data sources.
•Develop content frameworks and guidelines that ensure consistency with brand positioning and resonate with target segments.
Design and Guide Digital Campaign Execution
•Partner with clients to plan and oversee digital marketing and ad campaigns, including those implemented via Adobe Audience Manager.
•Define campaign objectives, timelines, deliverables, and governance structures in collaboration with client teams.
Enable Data-Driven Optimization
•Guide the use of analytics tools to monitor digital performance across channels.
•Synthesize insights and facilitate workshops to help clients iterate and refine digital campaigns for continuous improvement.
Facilitate Cross-Functional Collaboration
•Act as a trusted advisor to client marketing, sales, and product teams, fostering alignment and knowledge sharing.
•Communicate digital strategies, progress, and impact effectively to senior client stakeholders.
Supervisory Responsibilities:
•This positionwillnothavedirectreports,butwill be required to mentor junior associates.
What You Will Have:
•Bachelor's degree in business administration, marketing, or a related field.
•5+ years of experience in management consulting, marketing strategy, or digital marketing.
•Expertise in designing and delivering digital strategies, with a strategic, analytical, and entrepreneurial mindset.
•Proficient in creating client-ready deliverables(e.g., MS Office, Excel, PowerPoint, MS Project, Visio).
•Strong facilitation and client relationship management capabilities.
•Collaborative and inclusive team player with mentoring and leadership experience; knows when to lead and when to support.
•Proactive, highly organized, and adaptable to evolving client needs.
•Willingness to manage multiple deadlines, multitask effectively, and work extended hours when required.
•Ability to travel up to 25% (approximately 1 week per month).
What Will Set You Apart:
•MBAwith emphasis on business analyticsor marketing
•Relevant professional certifications(e.g.,Adobe Audience Manager Platform Certification)
•Knowledge of Acxiom dataproducts
#GD17
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact[email protected].
Estas cookies son necesarias para que el sitio web funcione y no se pueden desactivar en nuestros sistemas. Puede configurar su navegador para bloquear estas cookies, pero entonces algunas partes del sitio web podrían no funcionar.
Seguridad
Experiencia de usuario
Cookies orientadas al público objetivo
Estas cookies son instaladas a través de nuestro sitio web por nuestros socios publicitarios. Estas empresas pueden utilizarlas para elaborar un perfil de sus intereses y mostrarle publicidad relevante en otros lugares.
Google Analytics
Anuncios Google
Utilizamos cookies
🍪
Nuestro sitio web utiliza cookies y tecnologías similares para personalizar el contenido, optimizar la experiencia del usuario e indvidualizar y evaluar la publicidad. Al hacer clic en Aceptar o activar una opción en la configuración de cookies, usted acepta esto.
Los mejores empleos remotos por correo electrónico
¡Únete a más de 5.000 personas que reciben alertas semanales con empleos remotos!