The Company
Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold’s products address the Messaging, Loyalty and Experiences marketing offerings, to a customer base that is categorized in three segments: Enterprise, Professional and Commercial. Marigold provides the most comprehensive set of use cases for Marketers at any level. Headquartered in Nashville, TN, Marigold has offices globally across the United States, Europe, Australia, New Zealand, South America and Central America, as well as in Japan.
Within Marigold, the Campaign Monitor product is a leading email marketing platform known for its simplicity, innovation, and focus on customer success. With a strong commitment to helping businesses connect with their audiences, Campaign Monitor empowers marketers to design personalized, impactful email campaigns that resonate.
The Role
The Associate Growth Product Manager (Growth APM) will be responsible for delivering successful client facing products/features within defined timelines, budgets and quality standards with a focus on conversion and growth of the customer base for the Campaign Monitor product. They will collaborate closely with cross-functional teams, including marketing, product development, data analytics, and customer success, to execute growth strategies that enhance user acquisition, engagement, retention, and monetization. This role is ideal for someone who is passionate about data-driven decision-making, experimentation, and scaling product-led growth.
What You'll Do
- Assist in product planning and execution; assist in developing comprehensive plans, including objectives, timelines, budgets and resource requirements to deliver the contracted scope.
- Coordinate product activities, working with design and engineering counterparts and ensuring adherence to project milestones and deliverables.
- Analyze product usage data, customer behavior, and A/B testing results to identify opportunities for growth and optimization.
- Develop and run experiments (e.g., A/B tests) to optimize key growth metrics (conversion rates, onboarding completion, etc.).
- Monitor and track progress, identifying and addressing any issues or risks that may impact project success.
- Participate in regular product/feature status meetings, providing updates to internal and external stakeholders, addressing any concerns that are raised.
- Engage project stakeholders, establishing clear communication channels and managing expectations.
- Manage changes to product/feature scope, timelines, and resources, ensuring proper documentation and communication.
- Ensure deliverables meet defined quality standards and client requirements.
- Ensure the product/feature scope is delivered, and that the product team are fully aware of what is expected of them in service of this.
Success Measures
- Timely and successful delivery of products/features within allocated budgets.
- High stakeholder satisfaction, demonstrated through feedback, positive relationships and customer referenceability.
- Effective utilization of product resources and adherence to product plans.
- Proactive identification and mitigation of project risks and issues.
- Adherence to project governance and controls, demonstrating clear use of all standards, templates and processes.
Requirements
- 1-3 years of experience in product management, growth, or related roles.
- Experience with product analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).
- Basic knowledge of project management methodologies, tools, and techniques.
- SaaS Software Experience: Basic understanding of SaaS software delivery processes, project lifecycle, and related resource requirements.
- Great interpersonal skills, with the ability to motivate high-performing teams.
- Exceptional communication skills, both verbal and written, with the ability to effectively convey complex information to diverse stakeholders.
- Strong analytical skills with experience in data analysis, product metrics, and A/B testing.
- Strong problem-solving abilities, with a focus on attention to detail.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Experience with Agile or Scrum methodologies.
- Able to sync with US-based team members.
What We Offer
- Competitive salary and benefits including: medical/dental/vision, life and accident insurance.
- Unlimited PTO (we call it Open Time Away) and a generous paid holiday schedule.
- 401k plan with a company match on your contributions.
- Supportive work environment with flexible work hours
- Paid parental leave.
- Opportunities to ensure you are always learning and growing.
