About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About The Role
We are looking for a Lead Regional Marketing Manager for ANZ/ASEAN to execute and scale our marketing efforts in the region. You will implement targeted campaigns tailored to market needs and target segments, making data-driven decisions and collaborating across teams. Your role will focus on driving demand, increasing Sales Opportunities, and maintaining a healthy pipeline for ANZ/ASEAN Sales teams. Key tasks include working closely with sales to grow the pipeline, executing a 'Global to Local' and 'ANZ/ASEAN-First' strategy, and optimising inbound leads. You will also manage ANZ/ASEAN marketing activities and communicate updates across crafts and the wider business.
Responsibilities:
- Strategy: Identify market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales, Partnerships and other cross-functional teams to meet business objectives.
- Multi-Channel Campaign Execution: Develop and implement end-to-end enterprise marketing programs including ABM, executive engagement, demand generation, joint partner programs and industry specific initiatives to drive leads and the sales pipeline.
- Messaging: Identify the most effective marketing materials, channels, and messaging for key market segments.
- Lead Generation: Ensure a consistent flow of qualified leads for our ANZ/ASEAN Sales teams, and measure and report on critical sales funnel metrics.
- Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation.
- Market Understanding: Develop a deep understanding of your markets and target merchants, and identify the most effective marketing, communication, and engagement approaches.
- Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns.
- Cross-functional Collaboration: Work closely with various marketing teams (Field, Partner Marketing, Product, Marketing UX, Growth, Digital, and Content) to develop and deliver effective marketing programs for your market and merchants.
- Local to Global Exchanges: Facilitate the exchange of ideas and strategies between local and global teams to enhance regional marketing approaches.
- Roadmap Contribution: Contribute to prioritising the ANZ/ASEAN roadmap and initiatives for the marketing department.
- Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement.
- Support Regional Goals: Assist in achieving APAC-wide marketing team goals and programs, ensuring their success in the region.
Requirements:
- Regional Expertise: Extensive experience in the ANZ market. Experience in ASEAN markets is a plus
- Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment.
- Campaign Execution: Strong ability to execute full-funnel and account-based marketing campaigns.
- Data-Driven: Proficient in leveraging data to craft user experience stories and track conversion rates.
- Continuous Improvement: Mindset geared towards continual improvement and optimisation.
- Adaptability: Ability to thrive in chaotic environments and resolve ambiguity quickly.
- Collaboration: Passion for working with sales counterparts to generate impactful results.
- Customer Focus: Strong interest in engaging with customers.
- Influence: Ability to influence cross-functional teams and champion new ideas.
- Stakeholder Management: Experience working with stakeholders across multiple time zones.
- Impact-Driven: Desire to make a significant impact and drive change.
- Entrepreneurial Spirit: Sense of adventure and entrepreneurial mindset.
Curiosity: Solutions-oriented mindset driven by curiosity.
Please note: this is an individual contributor (IC) position, not a people leadership role & candidates are required have strong knowledge of the Australian market and to be proficient in English in spoken and written communication.
