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Description

Job Description

The eCommerce Content Specialist I role is responsible for creating blogs, content, and copy that teaches our customers about being enthusiasts and how to modify their vehicles. This position will work closely with Marketing and Digital Advertising teams to create content that capitalizes on the most searched problems, or learning opportunities, that match our customer needs.

Requirements

Job Duties

• Create and implement strategies monthly for needed content for all divisions, based on campaign items and need, as assessed by divisional leads. 
• Create written and optimized content for divisional sites and publish (YMM FAQ pages, individual brand pages, etc.) 
• Submit monday.com cards for all open projects unable to be published individually and work with relevant teams to execute content plans. 
• Work with Marketing and Digital Advertising teams to provide content recommendations and written copy. 
• Report out on rankings and positions for individual keywords, pages, and page groupings, using data from sources such as Google Analytics, Google Search Console, SEMRush, etc. 
• Ensure that all written copy stays relevant to brand guidelines and tone for each division. 
• Stay up to date with changing trends and guidelines relating to SEO Content and Digital Marketing best practices. Stay up to date with best practices related to content-driven Search Engine Marketing. 
• When possible, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities

• Ability to work independently and as part of a team
• Strong teamwork and collaboration skills
• Creativity, customer focus, and strong attention to detail
• Strong problem solving and decision- making skills 
• Strong organizational and analytical skills
• Clear verbal and written communication skills 
• Understanding of SEO content in the automotive industry
• Understanding of how SEO, UI/UX, and page experience work together to promote organic traffic and sales
• Ability to work under pressure and pivot effectively

Minimum Requirements

Education 

• High School Graduate or General Education Degree
• Google Analytics and Google Ads Certification
• Bachelor’s Degree in Journalism, English, Digital Marketing, Public Relations, or related field is preferred

Experience

• 1-3 years of experience with written content Marketing
• Experience using Google's suite of marketing and office tools
• Experience with different written copy aspects (informational, transactional, and conversational writing) is preferred

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday.

Expectations

• Location: Onsite 
• Track your own hours both honestly and accurately
• Open and honest communication with leadership and peers
• Own your plan, own your work
• Always follow up and follow through
• Stay positive, own your mood

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice.

 SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.