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Job Description: 

Marketing Specialist
MedQ – Jonas Software
Part-Time | Remote (USA)

SUMMARY OF POSITION

This role is responsible for developing, implementing, and executing strategic marketing plans for the company to attract potential customers and retain existing ones.

JOB RESPONSIBILITIES

• Have a deep understanding of our brand, marketing, and communication principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities
• Develop annual marketing strategies and plans that ensure the company meets key business targets
• Develop integrated campaigns and communication activities with an increasing focus on digital, social, and content marketing
• Develop engaging educational content regarding our products and services aimed at teaching both healthcare executives and industry partner sales teams
• Manage the company’s social media platforms, create social media content, and nurture followers
• Create content for our website and monitor and report on website performance
• Analyze campaign metrics and adjust future strategies accordingly
• Manage the annual marketing budget and report and track return on investment
• Maintain an awareness of our industry, market developments, and competitor activities and bring new ideas into the business
• Attend industry events as directed by the management team from time to time, organizing stands and materials
• Act as an ambassador for the company at all times
• Perform any other duties related to the promotion of our products as directed by the management team from time to time
• Actively contribute to and participate in professional development opportunities afforded by the company
• Promote the values and behaviors expected of the business at all times

CHARACTERISTICS

• Creative, keen to adopt new ideas with a ‘growth mindset’ and enthusiastic ‘can do’ attitude
• Ability to work autonomously and as a self-starter, who can deal with ambiguity, obstacles, and setbacks
• Has the skills to balance the demands of multiple marketing activities to ensure all elements progress on time and on budget
• Is a great communicator, able to build positive relationships internally and externally, with the ability to influence others
• High attention to detail
• Honesty and integrity
• Goal oriented

EXPERIENCES AND SKILLS

• Marketing or related business/communications college degree is desirable
• Must have at least 2 years of clinical experience
• 3-5 years minimum of experience in B2B marketing with the ability to create and execute marketing campaigns
• Strong proficiency with creative software such as Adobe Creative Cloud and Canva
• 2-3 years of experience managing Email Marketing campaigns using Mailchimp, or similar email automation platform
• 1-2 years of experience with Event Marketing campaigns, tradeshow booth and material production
• Strong proficiency in creating and managing website content via WordPress and Elementor.
• Experience in managing outsourced teams to produce and maintain PPC and SEO campaigns to achieve marketing and sales objectives
• Experience using and managing social media platforms such as LinkedIn, Twitter, and Facebook
• Experience with PipeDrive or other CRM software
• Experience with core MS Office packages (Word, Excel, Power Point)  
• Video marketing experience a plus

• #LI-VL1

Business Unit: 

Scheduled Weekly Hours:

Number of Openings Available: 

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More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals.  Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa.  Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.