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Hybrid Digital Media Coordinator

Nexstar Media Group, Inc. ·  TX, Lubbock, United States Of America · Hybrid

  • Office in TX, Lubbock
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The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.

  • Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
  •  Locate or generate appropriate non-news content for the same purposes
  • Moderate all user-generated content
  • Respond to private messages, and direct messages received on social media 
  • Respond to user generated content
  • Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
  • Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification 
  • Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy

 Requirements & Skills:

  • Excellent presentation and communication skills
  • Social networking skills
  • Good sense of what’s newsworthy
  • Knowledge of online promotions and/or marketing
  • Positive attitude, detail and audience oriented, good multitasking and organizational skills