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Analyst, Marketing (Digital Media Performance)

Orientalbank · San Juan, United States Of America · Hybrid

  • Professional
  • Office in San Juan
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The Analyst, Marketing (Digital Media Performance) manages and optimizes paid digital media campaigns, collaborates with cross-functional teams, analyzes performance data, and presents insights to leadership. Position works hybrid based in San Juan, PR.

MAJOR DUTIES & RESPONSIBILITIES:

  • Execute, monitor, and optimize paid media campaigns across search, social, programmatic, affiliates, and display.
  • Partner with Content Marketing and Creative Team to A/B test messaging and creative.
  • Collaborate with Analytics Team in the creation of dashboards and reports to track campaign ROI, CPA, and funnel conversion rates.
  • Support development of attribution models and provide insights for channel mix optimization.
  • Conduct competitive benchmarking and recommend bid/budget adjustments based on performance.
  • Collaborate with the Marketing Technology Team to ensure clean tagging, UTMs, and automation setup.
  • Prepare performance reports and present insights to leadership.
  • Stay up to date with digital trends.
  • Other duties may be assigned.

 

EDUCATION AND EXPERIENCE:

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field required.
  • Two (2) to three (3) years of hands-on experience with Google Ads, Meta Ads, and programmatic platforms required.  Experience with Google Analytics, Data Studio, Looker, or Power BI is highly desirable.  Experience running A/B and multivariate tests preferred.
  • Familiarity with marketing automation/CRM tools is a plus.
  • Minimum education and experience required can be substituted with the equivalent combination of education, training and experience that provides the required knowledge skills and abilities.
  • Proficiency in MS Office (Excel, Outlook, Word) and other business applications required.
  • Fully bilingual - Spanish and English (verbal and written) required.

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WORK AUTHORIZATION & ELEGIBILITY:

  • Legally authorized to work in the US is required. This position is of indefinite duration and requires candidates to have permanent or ongoing work authorization.
  • Employee is responsible for maintaining eligible work authorization throughout his tenure with the organization.

Oriental is an Equal Opportunity Employer (EEO/Affirmative Action for Veterans/Workers with Disabilities)

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