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Senior Manager, Lifecycle Marketing
ChowNow · Remote, United States Of America · Remote
Responsibilities Include:
- Owning B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion
- Building and optimizing multi-stage nurture and retention programs across email, push, SMS, and in-app channels with clear segmentation and trigger logic
- Creating cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR)
- Driving MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps
- Leading post-close and post-activation lifecycle motions that improve speed-to-value, engagement, and renewal
- Managing an Email Marketing Specialist for ChowNow; set standards for planning, execution, testing, and QA
- Partnering with Content on lifecycle messaging and assets across channels
- Partnering with CRO & Website Manager to improve conversion and activation flows connected to lifecycle journeys
- Partnering with Finance to quantify CAC, payback, LTV, and NRR impact; report results weekly and quarterly with clear recommendations for scaling
In 30 days, you will:
- Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
- Complete a full audit of existing B2B lifecycle programs, data flows, and funnel performance
- Identify top 3 gaps impacting MQL → SQL → CW and retention
In 60 days, you will:
- Clearly define B2B lifecycle strategy, priorities, and swim lanes, establishing yourself as the Directly Responsible Individual (DRI) for B2B lifecycle performance
- Launch 1–2 revenue-tied lifecycle experiments (e.g., pipeline acceleration, activation lift, churn prevention) with clear hypotheses and success metrics
In 90 days, you will:
- Deliver measurable improvement in conversion, activation, or retention from lifecycle programs
- Scale what’s working across additional segments or journeys
You Should Apply If You Have:
- 6–8+ years experience in B2B lifecycle / retention / customer marketing (SaaS or marketplace preferred)
- 2+ years direct people management experience with a track record of coaching strong operators
- Proven results influencing pipeline conversion and downstream revenue
- Hands-on expertise in Marketo + Salesforce; comfort collaborating with Sales engagement tooling (e.g., Outreach); familiarity with Iterable/ActiveCampaign a plus for B2B2C support
- Strong analytical and experimentation mindset; you can tie programs to funnel movement and revenue outcomes
- A history as highly cross-functional operator who can align Sales, CX, Product, Content, and Web around shared goals
About Our Benefits:
- Expected Base Salary: $130,000 - $170,000 (depending on candidate experience and location)
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.