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Homeoffice Director of Revenue Marketing
Relocity · Los Angeles, CA · United States Of America · Remote
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Sponsored by CourseraWhat Relocity is Doing
Relocity is reimagining the global mobility experience. We enable enterprises to attract, retain, and engage talent globally through our unique blend of mobility software solutions and high-touch destination services. Our personalized digital transferee experience accommodates all mobile talent and is enabled by our AI-driven native mobile app and workforce mobility platform. Our core values drive us to focus on our customers, innovation, integrity, and excellence. Relocity serves thousands of cities across the United States, Europe, Asia, and Australia. Learn more at www.relocity.com.
What You’ll Do…
The Director of Revenue Marketing focuses on generating awareness, qualified leads, pipeline, and revenue from named accounts and industry-specific enterprises. Using integrated marketing strategies, you will attract new customers and drive customer cross-selling and upselling campaigns. Reporting to the VP of Marketing, you will develop and implement ABM strategies targeting high-value accounts in key US markets and industries.
In this role, you will create multi-channel, personalized marketing campaigns, leveraging customer data, intent targeting, and custom audiences. Attracting potential customers by providing targeted and consistent messaging, valuable content, and nurture streams, you will engage with named accounts and contacts. You will create highly-targeted, relevant marketing messages and own the effectiveness, measurement, and ROI of ABM and integrated marketing campaigns.
You will deliver cohesive go-to-market strategies and demand generation campaigns across multiple channels, including email, social media, search, content marketing, and events. Optimizing lead generation processes to maximize conversion rates from key accounts, you will develop, implement, and manage nurture programs to move prospects through the sales funnel and manage marketing automation and CRM tools to measure lead progression. You will mentor a team of marketing professionals in ABM and demand generation, foster a data-driven culture, and measure the effectiveness of revenue marketing programs.
How You’ll Do It…
What Past Experience and Current Skills Will Enable Your Success In This Role?
Preferred Qualifications:
How We Support You and Work Life Balance…
Relocity is an Equal Opportunity Employer and does not discriminate against any applicant on the basis of race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Relocity will only employ those who are legally authorized to work. Any offer of employment is conditioned on the successful completion of a background investigation, credit check and drug test.
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