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At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

The Opportunity

At Designer Brands, we’re not just shaping the future of fashion—we’re redefining how people discover and connect with style. As a Senior Marketing Channel Analyst, you’ll be at the heart of our data-driven marketing strategy, helping us make smarter decisions about where and how we invest in customer acquisition. This role is perfect for someone who thrives on curiosity, collaboration, and the thrill of turning complex data into clear, actionable insights.

You’ll lead the charge in building out our acquisition analytics systems, working across a wide range of channels—from search and social to streaming and direct mail. If you’re passionate about marketing analytics and want to make a real impact in a fast-paced retail environment, this is your moment.

What You’ll Be Doing

You’ll be the go-to expert for acquisition analytics, helping us understand what’s working, what’s not, and where we go next. Your work will directly influence how we reach new customers and grow our brand.

Analytics & Attribution

• Manage Adobe Analytics tracking and BigQuery data warehouse systems to bring attribution in-house.
• Develop and maintain attribution models that account for:
  • Clickthrough and viewthrough channels
  • Online and offline results
  • Omni-channel impact

Insights & Reporting

• Own weekly dashboards and ad-hoc analysis to deliver insights to Marketing and Finance teams.
• Apply customer insights, lifetime value, and retention metrics to evaluate acquisition performance.

Testing & Optimization

• Lead hold-out testing processes to improve incrementality estimates.
• Guide teams in planning and analyzing statistically significant ad-hoc tests.

Collaboration & Strategy

• Partner closely with Acquisition and Finance teams.
• Leverage the Analytics Center of Excellence to stay ahead with tools, insights, and best practices.

What You’ll Need

We’re looking for someone who’s not just technically skilled, but also curious, proactive, and ready to grow. You’ll bring a mix of analytical expertise and a collaborative spirit to the table.

Core Skills

• Strong initiative—able to make recommendations without being prompted.
• Natural curiosity and a drive to solve business and system challenges.
• Excellent communication skills across technical and non-technical teams.
• Highly organized with strong planning and follow-through abilities.
• Comfortable working in a fast-paced, evolving environment.

Technical Proficiency

• Advanced skills in:
  • MS Suite, Excel (Pivot Tables)
  • Tableau, PowerBI
  • Python, SQL
  • Adobe Analytics, BigQuery
• Familiarity with:
  • Performance marketing channels
  • Attribution and incrementality models
  • Hold-out testing
  • Customer lifetime value and financial impact analysis

Qualifications

Experience

• Minimum of 5+ years in analytics, ideally within ecommerce or retail environments focused on acquisition channels.

Education

• Bachelor’s degree required, or equivalent relevant experience.

Perks and Benefits You’ll Enjoy! 

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands.