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Remote Marketing Specialist

Teikametrics · Boston / Remote, United States Of America · Remote

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Blinkist – Key book insights in 15 minutes. Save 40% now!

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ABOUT THE ROLE
As a Marketing Specialist, you will play a crucial role in executing and optimizing marketing campaigns across multiple channels. You will collaborate with cross-functional teams to enhance brand visibility, engage audiences, and generate demand for our solutions. The ideal candidate is highly organized, creative, and data-driven, with experience managing social media, events, email campaigns, paid media, and SEO.

WHY TEIKAMETRICS? 
At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.

KEY RESPONSIBILITIES

Organic Social Media Management
• Develop and execute an engaging social media content strategy across platforms such as Meta, LinkedIn, TikTok, YouTube and Twitter.
• Manage content creation, scheduling, and posting while maintaining brand voice and consistency.
• Monitor engagement metrics, respond to audience interactions, and optimize social campaigns for better performance.

Tradeshow & Event Coordination
• Plan, coordinate, and execute Teikametrics’ presence at industry tradeshows and conferences.
• Work with sales and leadership teams to ensure seamless event execution, including booth setup, sponsorships, and promotional materials.
• Track event ROI by capturing leads and measuring engagement.

Webinar Management
• Develop and manage a webinar strategy, coordinating speakers, content, and promotion.
• Work closely with internal teams and industry experts to deliver insightful and engaging webinars.
• Track attendance, engagement, and post-webinar conversions.

Media Buys & Advertising
• Execute and optimize paid media campaigns, including sponsored content, display ads, and industry partnerships.
• Collaborate with vendors and agencies to ensure ad placements align with business objectives.
• Monitor campaign performance and make data-driven recommendations for improvements.

Email Marketing
• Develop and manage email campaigns to nurture leads, engage customers, and promote events and content.
• Create compelling email copy, design templates, and segment audiences for targeted messaging.
• Analyze email performance and implement A/B testing to optimize engagement rates.

SEO & Website Optimization
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
• Collaborate with content and web teams to optimize landing pages, blog posts, and website performance.
• Track and report on organic search performance and make recommendations for improvement.