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Senior Paid Media Manager

Position: Temp to Perm - Starting in February

Location: Remote - EST Preferred

OVERVIEW 

Movement Strategy is seeking a Senior Paid Media Manager to lead multi-channel paid media planning, activation, optimization, and reporting across key clients in entertainment and non-profit.

In this senior-level role, you serve as the subject matter expert for paid media inside a Pod, partnering closely with Strategy, Creative, Content & Engagement, Influencers marketing and Data & Insights. You will design full-funnel paid media strategies, manage multi-million annual and quarterly budgets, oversee in-platform campaign execution, build reporting narratives, and identify optimization opportunities that meaningfully move client business forward.

You bring deep experience running paid media across platforms (Meta, TikTok, YouTube, Pinterest, and more), with strong data analytical instincts, and a proactive understanding of ad platform capabilities. You may also contribute to new business pitches and help mentor junior team members.

A BIT ABOUT US

Movement Strategy creates content and campaigns for the world’s most exciting brands. We win awards, make headlines, shatter engagement numbers and celebrate the journey along the way. It’s why companies like Netflix, Amazon, Spotify, and Intuit come to us again and again.

We’re fully remote with hubs in New York, Denver, and LA, and a presence all across the US. We believe collaboration is what takes our work from good to great, and at times, even to legendary status. We champion diverse opinions and creativity in every department, and provide professional development and learning opportunities with the goal of helping you discover your best work today, and learn how to make it even better in the future.

KEY FOCUS AREAS 

Paid Media Strategy & Planning

• Lead the development of multi-channel paid media strategies across awareness, consideration, and conversion goals.
• Build full-funnel recommendations informed by audience insights, brand objectives, and platform trends.
• Translate client briefs into paid media recommendations (in ppt and excel plans) with clear rationale, KPIs, pacing guidance, measurement frameworks, and flighting strategies.
• Identify new testing opportunities, platform innovations, and optimizations to improve performance.

Campaign Management, Optimization & Execution

• Oversee end-to-end campaign setup, trafficking, QA, pacing, and optimization across platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
• Monitor daily performance and proactively identify issues, opportunities, and actions needed to improve results.
• Partner with Creative teams to inform asset needs, variations, and platform best practices.
• Ensure flawless execution, delivery accuracy, and compliance with platform specs.

Measurement, Reporting & Insights

• Analyze paid media performance data in partnership with the Media Analytics team across multiple channels, connecting insights to recommendations and business implications.
• Own insights and commentary of reporting deliverables that go beyond metrics—telling a clear story about what happened and why, and how to move forward.
• Use platform tools and analytics partners (Google Analytics, platform conversion data, etc.) to triangulate insights.
• Collaborate with Data & Insights to validate findings, build benchmarks, and improve predictive modeling.

Cross-Functional Collaboration & Pod Integration

• Act as the paid media subject matter expert within the Pod, ensuring paid efforts align with Strategy, C&E, Creative, Influencers and client priorities.
• Bring paid media POVs into audience segmentation, content planning, tentpole moments, campaign development, and cross-channel strategy.
• Communicate clearly, timely and accurately with Pod members and clients, providing paid specific insights across audience, placement/tactics and creative that shape future strategic decisions.

Client Management & Communication

• Serve as the primary paid media point of contact for day-to-day client communication.
• Present plans, optimizations, reporting, and strategic recommendations with confidence and clarity, backed by data.
• Support client education around platform updates, industry shifts, and paid media best practices.

Innovation, Testing & Trend Intelligence

• Stay deeply informed on platform trends, new ad formats, AI advancements, creative best practices, and measurement evolution.
• Bring forward opportunities that leverage new channels, targeting tactics, and creative experimentation.
• Help push clients toward data-supported innovation and performance improvement.

Leadership & Team Enablement

• Provide guidance, feedback, and mentorship to Paid Media Managers or Coordinators.
• Support onboarding and training of junior team members on platforms, workflows, and best practices.
• Contribute to paid media playbooks, documentation, workflows, and process improvements within the COE.

QUALIFICATIONS + KEY FOCUS AREAS

• 4–6+ years of experience managing paid social campaigns in an agency or in-house environment.
• Hands-on experience managing paid social campaigns end-to-end across major social platforms: Meta, TikTok and YouTube (Google Ads) are a must. 
• Additional experience with Pinterest, Snapchat, X, CTV/OTT, and Programmatic DSP buys is nice-to-have.
• Strong experience with full-funnel buying — awareness, consideration, and direct response.
• High proficiency in Microsoft Excel/Google Sheets and comfort with Google Analytics or similar tools.
• Outstanding written and verbal communications, able to think strategically and convey ideas and recommendations in a concise manner
• Excellent presentation skills, able to command client attention and become a trusted advisor for our clients and internal teams.
• Highly organized, detail-oriented, and capable of managing multiple workstreams and deadlines in a fast-paced environment.
• Natural problem-solver with strong initiative and a track record of self-directed optimization.

IDEAL QUALITIES                                                                    

• High energy, curious, proactive, and passionate about paid media and digital marketing.
• Confident communicator who can think quickly and present effectively.
• Nimble self-starter who adapts quickly to changing priorities and evolving platforms.
• Deeply curious about AI, digital trends, and platform evolution.
• Treats client business with ownership and care.
• Collaborative, inclusive, and a supportive teammate.
• Obsessed with craft and detail — ensures outputs are accurate, clean, and high-quality.
• Works smarter, not harder.                 

Benefits & Perks

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employer contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Flexible Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• Company Paid Holidays
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program -  Stipend for personal growth
• Health and Wellness Program
• WeWork Membership 
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
• Employee Resource Groups

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $48-57 hourly rate

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.