Homeoffice Lifecycle Marketing Lead, Cross-sell
Xero · United States Of America · United States Of America · Remote
Xero · United States Of America · United States Of America · Remote
ELOGIA (Viko Group) · Miguel Hidalgo, Mexico City, Mexico (Remote) · Mexico · Hybrid
Shopware · Germany (Remote) · Germany · Hybrid
Canonical · EMEA (Remote) · South Africa · Hybrid
Staff Domain · Randburg, Gauteng, South Africa (Remote) · South Africa · Hybrid
OLLMOO - Future Women Leaders · EMEA (Remote) · South Africa · Hybrid
Algorand Foundation · EMEA (Remote) · South Africa · Hybrid
Delta Dental Ins. · United States Of America · United States Of America · Remote
Intapp · United States Of America · United States Of America · Remote
Canonical · EMEA (Remote) · South Africa · Hybrid
HubSpot · United Kingdom (Remote) · United Kingdom · Hybrid
Canonical · EMEA (Remote) · South Africa · Hybrid
Mindvalley · European Union · France · Remote
Xero · United States Of America · United States Of America · Remote
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
As a Lifecycle Marketing Lead, you will play a crucial role in supporting Xero’s global small business lifecycle and engagement strategy to improve ARPU, attach rates of add-ons/apps and drive continuous incremental uplifts throughout our direct to small business channel.
Reporting to the Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. You’ll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
You’ll be data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.
What you’ll do
Success looks like
What you’ll bring with you
Why Xero?
Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.