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Hybrid Marketing Campaign Management Lead

Allegacy Federal Credit Union · Winston-Salem, Vereinigte Staaten Von Amerika · Hybrid

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Description

Location: Winston-Salem, NC or Charlotte, NC


About Allegacy Federal Credit Union:


Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the wellbeing of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.


Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose.


Position Summary:


Allegacy is seeking a creative and results-oriented Marketing Campaign Management Lead to lead and execute integrated marketing campaigns across all channels. This role will be responsible for translating strategic briefs into compelling, multi-touchpoint campaigns that drive member engagement, acquisition, and product adoption.

The ideal candidate will bring a strong blend of creative vision, operational excellence, data-driven decision-making and hands-on ability to ensure campaigns are effective, on-brand, and aligned with business goals.


Key Responsibilities:


Strategic Leadership

  • Design and deliver integrated, multi-touchpoint campaigns that align with strategic briefs and business objectives.
  • Collaborate with Line of Business, Sales, and Marketing partners to ensure campaigns support business goals and member needs.
  • Develop creative project briefs that clearly define campaign goals, key benefits, proof points, and success metrics.


Campaign Execution

  • Manage end-to-end campaign planning and execution of channels (email, direct mail, TV, Radio, in-branch, etc.).
  • Guide members through a dynamic purchase funnel by meeting them where they are and motivating action at each stage.
  • Produce compelling creative assets for all touchpoints and maintain a ready-to-use content library.
  • Ensure cohesive, high-quality branding and messaging across all campaign materials.


Channel & Content Management

  • Oversee channel strategy and media planning to ensure optimal reach and performance.
  • Partner with internal and external creative resources to develop content that resonates with target audiences.
  • Maintain brand consistency and compliance across all marketing materials.


Data & Performance Analytics

  • Leverage market research, member insights, and performance analytics to refine campaigns and optimize outcomes.
  • Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.


Collaboration & Leadership

  • Work cross-functionally with Product, Digital, Analytics, and Member Experience teams to ensure alignment and executional excellence.
  • Manage agency and vendor relationships as needed.
  • Embody and promote Allegacy’s core values—Helpful, Humble, Hungry, Honest, and Hopeful—in all interactions and leadership practices


Requirements

Qualifications:


Required:

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 8+ years of experience in marketing campaign development and execution, with at least 3 years in a leadership role. 
  • Proven ability to manage multi-channel campaigns from concept through execution and analysis.
  • Strong creative judgment and experience producing high-quality marketing content.
  • Excellent project management, communication, and cross-functional collaboration skills.


Preferred:

  • Experience in financial services, credit unions, or regulated industries.
  • Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo).
  • Master’s degree or relevant certifications (e.g., Digital Marketing, Campaign Strategy, Analytics).