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Digital Marketing Strategist 

Location:

This opportunity is available in the greater Wilmington, NC market. Remote work options will also be considered in NC.

Corning Credit Union is seeking a Digital Marketing Strategist to join our team.

Corning Credit Union (CCU) is one of the leading credit unions in the nation with $2.4 billion in assets and more than 160,000 members worldwide. Headquartered in Corning, NY, we also have facilities in Wilmington, NC, Myrtle Beach, SC, and Franklin County, PA. 

We're committed to helping our members prosper by being a trusted advisor for financial services. CCU’s vision is simple: “To provide better service to our members than they receive anywhere else in the world.” Our growth is fueled by that vision, and it doesn’t stop with our members. We are also committed to fostering a strong service culture within the organization. Teamwork, open communication, and valuing the individual are just a few of the key performance standards that help us provide an exceptional work environment for our outstanding team. 

If you share our passion for serving others, then CCU is the place for you to build a rewarding career. In addition to the vast opportunities that exist within the organization, CCU also offers a competitive base salary and annual bonus plan along with an exceptional benefits package. With a strong emphasis on our team and dedication to excellent customer service, Corning Credit Union continues to be an employer of choice across the markets we serve.

Role Summary:

The Digital Marketing Strategist is a collaborative role responsible for maintaining a user-friendly, high-performing website, optimizing digital channels, and executing cross-channel marketing strategies and campaigns. In partnership with cross-functional teams, the Digital Marketing Strategist blends creativity with data-driven insights to craft seamless, personalized digital journeys and a cohesive online presence. 

Essential Job Duties

• Manages and maintains the credit union’s websites, ensuring timely updates, ADA compliance, responsive design, and a consistent brand experience across digital channels.
• Implements SEO strategies, including keyword research and link-building, to improve organic search rankings and drive quality traffic.
• Uses analytics tools (GA4, SEMrush, Google Search Console, heat maps) to monitor performance, guide UX improvements, and support campaign attribution via Google Tag Manager.
• Collaborates with design and development teams on usability testing, site architecture, technical fixes, and ongoing content audits for accuracy and relevance.
• Leads cross-channel digital marketing campaigns with aligned messaging, content, and creative across web, email, and paid media.
• Optimizes performance through A/B testing and KPI tracking (ROAS, CAC, conversions, LTV) while ensuring brand consistency.
• Develops and manages content strategies across social platforms (paid and organic), coordinating with teams and agencies to align with campaigns and events.
• Monitors channels for engagement, reputation management, and community interaction, providing timely responses and leveraging social listening insights.
• Maintains Google Business profiles for all credit union locations and supports initiatives like influencer partnerships and user-generated content.
• Translates digital performance data into actionable insights through dashboards, platform reporting, and campaign analytics.
• Defines and reports on KPIs/OKRs (e.g., traffic, conversions, ROI), identifying growth opportunities via data analysis and marketing experimentation.
• Provides tactical and strategic support to senior marketing staff and cross-channel campaigns and assists the marketing department with other creative projects outside of the digital marketing channel as needed.
• Also assumes responsibility for other projects or duties as required or assigned. 

Required Competencies

• Knowledge of digital marketing strategies, including SEO, SEM, Programmatic, and social ads.
• Experience with tools similar or equivalent to Google Search Console, SEMrush, Moz, GA4, and GTM.
• Demonstrated ability to develop and execute results-driven digital marketing campaigns that span multiple channels.
• Strong analytical and judgement skills with a keen understanding of how to leverage data and marketing analytics to drive campaign optimization and deliver actionable insights.
• Ability to maintain a flexible schedule to monitor and respond to comments, messages, and member feedback in a timely manner, including outside regular business hours as necessary.
• Strong collaboration and interpersonal skills, fostering credibility across all departments.
• Excellent verbal and written communication skills.
• Able to manage multiple tasks and prioritize effectively in a dynamic, fast-paced environment.
• Hands-on experience with Salesforce, Experience Cloud, Marketing Cloud, and Marketing Cloud Intelligence (formerly known as Datorama).
• General understanding of agile frameworks and methodologies.
• Familiarity with data privacy laws such as GDPR, HUD, Fair Lending practices
• Possesses advanced Microsoft Outlook, Word, and Excel skills.

Education Requirements

• A bachelor’s degree in Marketing or a related field is preferred. Commensurate work experience will also be considered.
• A high school diploma or GED is required. 

Experience Requirements

• 1-3 years prior digital marketing or marketing experience required.

Communication Skills Requirements

• The ability to read and comprehend moderate to advanced instructions and correspondence.
• The ability to write moderate to advanced correspondence within professional etiquette standards.
• The ability to effectively present information in one-on-one and small-group situations.

Physical Requirements      

Reasonable accommodations may be made to enable individuals with disabilities to perform the role.

• Ability to work within a fast-paced environment.
• Regular use of computer is required.
• Specific vision abilities required by this position include close vision, ability to adjust focus from computer to paper and/or close range to long range.

Corning Credit Union is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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