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Fanatics Betting & Gaming is seeking a Director of Technical CRM & Business Platforms to serve as the architect for our Salesforce ecosystem.  We're looking for a systems leader who thinks like a product manager and acts like a Salesforce architect - someone who understands business objectives and turns them into scalable CRM and platform solutions. This role sits at the intersection of product strategy, business operations, and engineering execution, acting as the strategic driver behind how our Salesforce infrastructure scales with our rapidly growing betting & gaming business.

In this highly cross-functional position, you’ll partner closely with product management, engineering, design, sales, marketing, analytics, and operations teams to translate business goals into scalable, high-impact solutions within Salesforce. You’ll be responsible for ensuring that the right technical and functional requirements are captured, prioritized, and executed effectively—enabling a seamless, data-driven experience for both internal teams and our customers.

• Define and lead the strategic roadmap for Salesforce across FBG, aligning platform capabilities with high-level business objectives across customer engagement, loyalty, and operations.
  
   
• Act as a thought partner to product and business leaders, helping scope complex problems into executable workstreams, and ensuring Salesforce plays a central role in enabling outcomes.
  
   
• Lead end-to-end delivery of large-scale Salesforce programs, including a VIP customer strategy, loyalty platform implementation, and long-term unification of CRM systems across Fanatics operating companies.
  
   
• Collaborate with product, engineering, and design teams to ensure technical requirements are clear, well-documented, and mapped to business use cases—ensuring rapid, high-quality delivery.
  
   
• Evaluate and implement Salesforce-native and third-party integrations to streamline workflows, automate business processes, and enable personalized customer experiences.
  
   
• Define standards for data integrity, security, and reporting access, while also improving access to actionable insights through CRM analytics and reporting.
  
   
• Proactively assess platform performance and champion innovation across platform performance, using emerging technologies to propose optimizations and future-state innovations.
  
   

• 8+ years of experience in a Salesforce architecture, technical product management, or strategic operations role with enterprise-scale CRM deployments.
  
   
• Proven ability to operate at the intersection of strategy and execution—translating business needs into technical solutions that scale.
  
   
• Deep knowledge of Salesforce architecture, including Service Cloud, Sales Cloud, Apex, Visualforce, Lightning Components, and external API integrations.
  
   
• Strong cross-functional leadership experience with the ability to influence stakeholders across product, engineering, marketing, design, and analytics.
  
   
• Demonstrated success leading complex initiatives such as CRM unification, loyalty program launches, or large-scale system migrations.
  
   
• High comfort with ambiguity, a bias toward action, and the ability to prioritize and drive impact in a fast-paced environment.
  
   
• Passion for the sports, gaming, or entertainment industry is a plus.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $190,000 to $240,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more.  For information about our benefits, please visit https://benefitsatfanatics.com/

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