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Digital Marketing

The Web Designer & Developer is the primary owner of Popular Bank’s website and digital design execution. This hybrid role blends creative design expertise with front-end development and technical website management. The position ensures the website is visually compelling, technically sound, compliant with accessibility standards, and optimized for marketing performance.

The Web Designer & Developer reports to the Digital Marketing Manager and collaborates closely with the Digital & Creative team, Web Operations, various Business Units on ad hoc projects, Compliance, and external vendors (SEO agency, analytics).

In this position, you will:

Website Ownership & Management

• Serve as the primary owner of the Popular Bank website, ensuring all content, functionality, and updates are accurate and compliant.
• Manage day-to-day website updates including rates, product pages, branch hours, legal notices, and promotional content.
• Build, update, and maintain web pages using HTML, CSS, JavaScript, and MODX (or other CMS platforms).
• Oversee quality assurance and testing to ensure error-free deployment across desktop and mobile devices.
• Conduct regular audits via Siteimprove, providing reports and recommendations to improve accessibility, compliance, and performance.
• Collaborate with SEO agency and internal teams to continuously optimize the website for rankings and user experience.

Digital Design & Campaign Support

• Design and produce landing pages, product graphics, digital banners, social media assets, and campaign visuals.
• Create and code responsive email templates and campaigns (Stripo or equivalent).
• Ensure consistent branding, accessibility, and UX best practices across all digital channels.
• Work directly with marketing teams and business units to translate campaign requirements into effective digital executions.

Analytics, Compliance & Reporting

• Use Google Analytics/GA4 to report on website and landing page performance, providing insights for optimization.
• Partner with Compliance (via Jira workflow) to ensure all web content and campaigns meet regulatory standards.
• Provide metrics, dashboards, and insights to marketing leadership on digital performance.

Cross-Team Collaboration

• Act as the central point of contact for website-related needs across the Bank.
• Work independently with business stakeholders to recommend best digital solutions.
• Need to have strong understanding of the financial products and services to be able to work with other BU requests and provide recommendations as required.
• Coordinate with IT and vendors to resolve technical issues or implement site enhancements.

To be considered, you will need:

• Bachelor’s degree in Web Design, Digital Media, Computer Science, or related field.
• 5-8 years of professional experience in web design, development, and management.
• Strong proficiency in HTML, CSS, JavaScript, and CMS platforms (MODX preferred).
• Proven design skills with a portfolio demonstrating campaign, brand, and UX work.
• Hands-on experience with Siteimprove, SEO, Google Analytics/GA4, and email design tools (e.g., Stripo, or similar).
• Solid understanding of WCAG accessibility standards (2.1 AA or higher).
• Experience collaborating with compliance/legal review teams, preferably in regulated industries (financial services a plus).
• Strong problem-solving, project management, and communication skills.
• Ability to work independently, manage competing priorities, and deliver on tight deadlines.