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This position leads Bell’s public and media relations by planning outreach, managing agency partnerships, and leveraging earned media to tell the company’s unique story. This role collaborates with marketing leaders and stakeholders to develop and maintain a consistent brand voice, guides executive and internal communications, and demonstrate strong and versatile writing skills in supporting content creation for multiple channels. The position also participates in crisis communications, supports company events, and assists with marketing team projects. Responsibilities include setting earned media goals, scaling content output, and approaching all communications in a way that reflects Bell’s values, culture and commitment to quality service.

Responsibilities:

Public and Media Relations

• Plan and provide resources for public and media relations opportunities, working with consultants as needed.
• Actively leverage earned media to tell the unique Bell story, especially in new markets.
• Participate in the incident response and crisis communications committees to provide public relations expertise.
• Provide public relations support for company events, awards and partnerships.

Client & Vendor Relations

• Collaborate with marketing leaders, account managers and stakeholders to set earned media goals and facilitate outreach, including the VP/Brand and Executive Communications to seek opportunities and outlets to showcase executive leadership and the Bell story and provide talking points as needed.
• Manage relationships with public relations agencies to maximize earned media opportunities.
• Support new employee hires and promotions strategy.

Marketing & Executive Communications

• Help ensure quality control of communications including:
  • A consistent brand voice across all content
  • External content that reinforces our brand, products and services
  • Email communications for Bell and its divisions as needed
  • Support employee messages through email, BellShare or other channels when needed
  • Support executive communications when needed
• Collaborate with marketing leaders and stakeholders to develop overall messaging strategies consistent with Bell’s voice and including opportunities to tell a unique business line and product story.
• Support development of strategies to help scale content output and establish governance to manage style, prioritization, and other decisions around content.

Copywriting and Content

• Lead content creation for the News section of the website and Bell corporate internal news, as well as social media or other channels to strategically amplify that content.
• Support newsletter development and content for digital and/or print newsletters as assigned.
• Provide proofreading support to creative team as needed.
• Support the digital marketing in writing content for emails, social media or other channels.

Marketing Team Support

• Assist with projects, activities and events within the responsibilities of the marketing team.
• Contribute to a positive environment by working to meet individual and team goals.

Bell Bank Culture, Policy and Accountability Standards:

• Know by name and face as many customers and employees as possible, calling them by name as often as possible.
• Know and practice LOCBUTN, our Golden Rules, and Bell Bank Customer Service Standards.
• Know, understand, and live the company values and bottom line.
• Conduct activities consistent with established Bell Bank policies, procedures and systems, the Bell Bank Employee Conduct policies, the Bank Secrecy Act and all applicable state and federal laws and regulations.
• All employees are responsible for information security, including compliance with policies and standards which protect sensitive information.
• Prompt and reliable attendance.
• Perform other duties as assigned.

Education, Experience, and Other Expectations

• Bachelor’s degree in public relations, communications, marketing or similar field; or equivalent working experience.
• 5-7 years of experience in communications, marketing, or related field.

• Experience creating, editing and overseeing public relations strategy.

Skills and Knowledge

• Excellent communication skills, both written and verbal, and ability to be driven by a blend of creativity and strategy, clear communications, and stories that reflect a brand and make connections.
• Strong interpersonal and communication skills and the ability to finesse relationships.

• Proficient typing skills including grammar, spelling, editing and proofreading.

• Familiarity with various social media platforms.
• Proficient with Microsoft Office.
• Ability to quickly and accurately learn new software systems or tools as needed.

• Ability to present a professional image at all times.
• Flexibility in handling multiple tasks.