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Head of Growth and Commercial Excellence

Hybrid working 

Tirlán

Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.

Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition.

We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and over 2,300 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations

Role Profile

This is a key strategic leadership role within Tirlán Consumer, Ireland. The Head of Growth & Commercial Excellence is responsible for unlocking value across the business through the development and execution of commercial strategies that drive profitable growth and deliver on our Horizon 2030 ambition. The role leads the Revenue Growth Management (RGM) agenda, embeds data-driven decision-making, and ensures commercial excellence across pricing, promotions, trade terms, and investment. It also plays a central role in category management, working cross-functionally to align portfolio, pricing, and channel strategies with consumer and customer needs. Strong financial acumen is essential, as the role shares joint P&L ownership with the Head of Category & Channel Marketing and Innovation, and partners closely with Finance to ensure commercial decisions are grounded in robust financial analysis and value creation

Responsibilities

Strategic Growth & P&L Leadership

• Lead the development and execution of the Consumer growth strategy, aligned to our Horizon 2030 ambition and long-term value creation.
• Own the commercial P&L, ensuring strategic decisions drive sustainable volume, value, and margin growth.
• Ensure all commercial initiatives are financially sound, value-accretive, and aligned with budget and profitability targets. 

Revenue Growth Management & Transformation

• Own and embed the Revenue Growth Management (RGM) framework as a core commercial discipline — including pricing, pack architecture, promotional strategy, and trade investment optimisation.
• Drive the adoption of RGM across the team, transforming ways of working and embedding a value-led mindset.
• Lead change management initiatives to integrate RGM into planning, decision-making, and performance tracking. 

Commercial Excellence & Capability Building

• Drive commercial excellence by redesigning processes, upgrading tools, and building capabilities across the commercial function.
• Build and lead a high-performing team focused on growth, value delivery, and continuous improvement.
• Foster a high-performance culture grounded in accountability, agility, and cross-functional collaboration. 

Category & Channel Strategy

• Lead category management strategy and execution, ensuring alignment with customer needs, shopper insights, and channel dynamics.
• Collaborate closely with the Head of Category & Channel Marketing and Innovation to align on portfolio strategy, innovation planning, and commercial execution. 

Data-Driven Decision Making

• Champion data-driven decision-making across the Consumer team, leveraging analytics to inform strategy, pricing, investment, and performance management.
• Act as the strategic connector between Sales and Marketing, ensuring alignment and clarity in commercial execution.

Core Competencies

• Strategic Agility
• Building Effective Teams
• Drive for Results
• Business Process Excellence
• Financial Acuity
• Commercial acumen
• Influencing & collaborating
• Analytical Thinking

Requirements

• Senior leadership experience in commercial, revenue growth, or commercial finance roles within FMCG or consumer-facing sectors.
• Strong background in financial planning, P&L ownership, and commercial modelling, with the ability to translate financial insights into strategic action.
• Proven track record of delivering value through pricing, promotions, trade investment, and commercial strategy.
• Deep understanding of commercial systems, performance management tools, and data-led decision-making.
• Proven ability to lead and develop high-performing teams in a fast-paced, results-driven environment.
• Success in leading change — from embedding new processes and tools to shifting mindsets and ways of working.

We offer

• Hybrid working (flex Fridays)
• Free parking incl. EV charging – where applicable
• On-site gym free to use for employees
• Parenting room
• Work/life balance and collaborative work culture
• Career progression opportunities

About us

Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market.  Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment. 

Commitment to Diversity & Inclusion
We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.

We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

Join our Talent Pool

Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers

Tirlán is a Values Based Organisation