Hybrid Sr Associate, Paid Search bei DentsuAegis

Job Description:

ROLE PURPOSE

You will work on the implementation, execution, and recommendation of improvements for campaigns on Paid Search platforms. This includes involvement in strategy, campaign setup, monitoring, reporting, and optimizations, as well as reconciliation for billing. Your role will help ensure a superior level of service for our clients, fostering long-lasting and trustworthy relationships.

TASKS AND RESPONSABILITIES

Contribute to the development of strategy alongside the rest of the team.

Conduct keyword research.

Create campaign structures and define campaign tests.

Apply Google’s best practices for keywords, ads, and landing pages.

Define and present campaign roadmaps.

Upload campaigns and perform quality control doing data quality assurance via Q&A checks.

May occasionally supervise the work of more junior team members.

Complete tasks following the guidelines and processes of your team.

Daily monitoring of Paid Search campaigns delivery, including bid management, budget allocation, forecasting, performance monitoring, pacing, and budgets spent. 

Adjust campaign budgets and reallocate based on campaign delivery and results.

Manage and control campaign budgets and monthly allocations, issue orders, reconcile billing, and resolve discrepancies for invoicing.

Responsible for managing campaigns and daily monitoring with a focus on achieving objectives and KPIs.

Propose changes to campaigns, such as modifying and adding new copy, new keywords, pausing certain keywords, adding negative keywords, and making changes to extensions.

Prepare reports on results of the performance of the campaigns by collecting and analyzing data, identifying opportunities for improvement, and bringing valuable and actionable insights and recommendations.

Maintain good communication with teams of the agency from other media channels when needed to work with a comprehensive approach, in order to collaborate in creating and executing media plans with an integrated and coherent communication approach for the client's brands.

Work with the agency’s data teams for analysis and client presentations.

Serve as a point of reference for clients, if in contact with them, and internal teams regarding all matters and updates related to Paid Search.

Develop and maintain relationships with media partners to promote growth in campaign performance.

If required by your team, train junior members, supporting their development and task execution.

QUALIFICATIONS

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