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Hybrid Senior Specialist Marketing Operations, MLP and SEO

Disney · New York, USA, Estados Unidos Da América · Hybrid

  • 1 Empregados
  • Escritório em New York, USA
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Job Posting Title:

Senior Specialist Marketing Operations, MLP and SEO

Req ID:

10120480

Job Description:

The Senior Specialist Marketing Operations, MLP and SEO will be responsible for optimizing marketing landing pages (MLP’s) and implementing effective search engine optimization (SEO) strategies. The ideal candidate will have a strong background in operations and digital marketing, with a proven track record of improving website performance and driving organic traffic growth. This role is 100% dedicated to ESPN. This role reports to the VP Product Marketing. This role is based in New York, NY.

Responsibilities:

  • Manage and work through requests for Cannonball/Nexus updates for ESPN MLPs
  • Partner across team to launch, maintain and evaluate A/B tests to optimize MLPs for conversion
  • Lead reporting and analytics for MLPs
  • Expert on building, updating and finding new features for MLPs to deliver on goals and business
    needs
  • Develop and implement SEO strategies to increase organic search visibility and drive traffic.
  • Conduct keyword research and analysis to identify opportunities for content optimization.
  • Monitor and analyze website performance metrics to identify areas for improvement.
  • Collaborate with cross-functional teams such as product marketing, CRM and more to ensure SEO
    best practices are integrated into all marketing efforts.
  • Determine roadmap for automation for business needs to modernize existing tools and systems
     

Required Qualifications:

  • Minimum 4 years of experience in operations or digital marketing, with a focus on working in CMS tolls for SEO and landing page optimization.
  • Proven track record of developing and executing successful marketing strategies that drive business growth.
  • Strong analytical skills and experience with web analytics tools.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
  • Proven ability to manage multiple projects and meet deadlines.
     

Required Education:

  • Bachelor's degree in Marketing, Communications, Business or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

ESPN Creative Studio and Marketing

Job Posting Primary Business:

Marketing & Consumer Engagement

Primary Job Posting Category:

Direct-to-Consumer Marketing Growth Acquisition & Retention - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-05-30