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Description

Purpose:

The Associate Manager, Global Sports and Partnerships Marketing role will support global initiatives across athlete and talent management, as well as brand and sport product collaborations. This position is responsible for assisting the team’s execution of marketing strategies and activation plans designed to drive brand awareness, strengthened category position, consumer engagement & full price sell through of key product stories. Will own the full promo process and product fulfillment required in servicing athlete and sport collaboration partners.

Key Accountabilities:

Operational Excellence

• Primary function of the role will be to own the full process of athlete promo product ordering, organizing, and fulfilment. Will work with internal stakeholders to secure promo product (i.e. seasonal sample/promo ordering, individual athlete shoe adjustments, PE colorway planning) as well as external stakeholders to ensure critical partner product fulfilment: recurring product refreshes, seasonal priorities, and key moments inclusive of major competitions and content capture opportunities
• Manage marketing project timelines and cross-category planning in support of Sr. Manager, keeping internal and external timelines aligned to partner approval schedules, ensuring campaign + strategy delivery on time and in full
• Facilitate key meetings and planning for marketing review (activation meetings, strategy deep-dives and brainstorms, partner servicing check-ins, creative briefing and production)
• Create and maintain project status documents in support of the larger team

Strategic Planning

• Work with Product Marketing team to truly understand each product’s positioning within respective categories, distribution and consumer, ultimately helping ensure effective marketing positioning
• Manage our partners’ brand standards, ensuring all content is on-brand for both Reebok and partner, ensuring consistency across all assets
• Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trend

Creative Management

• Collaborate with brand partners and production teams to drive creative development from conceptual ideation, through production and campaign go-live inclusive of owned channels (social and DTC), partner channels/socials, and external channels (media and PR)
• Help to author agency briefs across various marketing touchpoints including social, activation, influencer strategy, etc.
• Support and organize content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR

Marketing Activation

• Identify key marketing opportunities that could support Reebok’s global positioning strategy, while focusing primarily on US
• Share activation plans with key global markets and support localized efforts

Knowledge, Skills, and Abilities:

• Well versed and knowledgeable in the current sport landscape, primarily Basketball and Golf.
• Experience working on integrated marketing campaign tactics including digital, public relations, experiential, influencer marketing and retail point-of-sale
• Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors
• Creative thinker; always on the lookout for the next opportunity
• Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
• Outstanding organizational skills; the ability to prioritize, multi-task and manage time
• Excellent communications skills – both verbal and written – with a passion for storytelling
• Ability to deliver effective presentations and influence within a highly matrixed organization
• Proven analytical and problem-solving skills

Requirements

• Bachelor’s degree required. Graduate Degree a plus
• Proficient in all Microsoft Office applications, particularly Excel and PPT.
• Must be willing to travel (domestic and international) 10-20%