- Escritório em Hamburg
Description
At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day.
As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel.
Who we’re looking for
- Commercially driven, with proven pipeline ownership across the full funnel
- Strong demand generation expertise across paid, campaigns, events and partners — focused on efficiency and scale
- Track record of diagnosing and fixing underperformance, not just executing what's already in place
- Data-led approach to funnel management, conversion optimisation and performance reporting
- Deep understanding of the DACH market, including localisation and B2B buyer behaviour
- High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally
What you’ll do
- Own DACH pipeline performance — targets, pacing and corrective actions
- Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners
- Lead campaign planning and execution with a clear focus on pipeline and revenue impact
- Improve funnel performance (MQL → SQL → pipeline) through continuous conversion and buyer journey optimisation
- Partner closely with Sales on account targeting, pipeline coverage and performance alignment
- Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand
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