Principal Product Marketing Manager, Data & BI na Actian
Actian · US-Remote, Estados Unidos Da América · Remote
Description
Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).
About the Role
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.
Responsibilities:
Business Intelligence (Net New Acquisition)
-
Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
-
Lead go-to-market for product launches from bill of materials through sales enablement
-
Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms
-
Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts
-
Create sales plays and campaigns that drive adoption and pipeline impact
-
Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights
-
Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
Actian Databases (Retention & Renewal)
-
Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays
-
Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities
-
Translate roadmap updates into customer-facing messaging that reinforces value at renewal time
Cross-Portfolio
-
Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines
-
Create messaging and content for cross-sell expansion programs within the Actian portfolio
Requirements:
-
6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
-
Experience marketing a BI or analytics product directly
-
Background marketing to analytics teams, data engineers, and application developers
-
Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations
-
Experience with open-source communities, free trials and product-led growth models
-
Hands-on experience with AI tools and workflow automation (we pay attention to this)
