- Escritório em Ahmedabad
Description
About the Team:
We are established as a true pioneer in regional entertainment. By successfully managing two powerhouse channels – Colors Gujarati and Colors Gujarati Cinema, we have captured the hearts of Gujarati audiences both nationally and internationally. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers. Working closely with production houses, writers, marketing, and commercial teams, we operate in a high-energy environment, pushing boundaries, and shaping the future of content.
About the Role:
The incumbent will lead the marketing vision, communication strategy and branding for the Gujarati Cluster, driving impactful campaigns across on-air and integrated platforms. This role is central to shaping how audiences engage with our channel’s content, ensuring that all promotional output is compelling, consistent, and aligned with the brand identity. Operating in a fast-paced, high-energy environment, the incumbent will lead a team of marketing professionals to deliver innovative campaigns that maximize reach, engagement, and brand recall in collaboration with the Business Head, Content, Creative Communications, Insights, Brand Integration, Sales and Commercial teams. The incumbent will hold a pivotal position in shaping cultural trends and operational excellence.
Key Responsibilities:
- Design and implement the annual Marketing and Communication Plan for the channel brand and its programming line-up across allocated shows and slots.
- Lead marketing strategy and drive all impact campaigns, show launches, sustenance initiatives, and integrated promotional activities to grow channel reach, engagement, and viewership.
- Conceptualize and execute large-scale as well as micro-level brand activations, on-ground IPs, audience engagement initiatives, and experiential campaigns across markets.
- Lead end-to-end IP design and execution for channel-led properties, events, cultural integrations, and branded experiences in collaboration with internal and external stakeholders.
- Develop and drive influencer marketing campaigns, creator collaborations, and digital-first audience engagement strategies to strengthen brand visibility and youth connect.
- Drive digital marketing initiatives across social media, performance marketing, content amplification, and audience engagement platforms to maximize campaign impact and recall.
- Plan and manage the marketing and OAP budget of the channel, along with all creative, media, digital, and activation agencies associated with the brand.
- Build and maintain strong working relationships with production houses, creative partners, agencies, and external stakeholders to ensure seamless execution and alignment with business objectives.
- Oversee and manage the day-to-day operations and coordination of the Ahmedabad office, ensuring smooth cross-functional collaboration, operational efficiency, and execution excellence.
- Map and understand consumer behavior through deep collaboration with the Insights team to identify the right communication levers based on audience feedback and content performance.
- Lead, inspire, and manage a team of marketing professionals to deliver high-quality campaigns from concept to execution.
- Directly own all programming and channel-related communication across TV, print, digital, radio, on-ground, and integrated platforms for allocated shows and slots, including:
- Brand Marketing
- Impact Campaigns
- Sustenance Campaigns
- PR
- Digital Marketing
- Ground Activations & Events
- Partner closely with the Ad Sales organization and act as the custodian of the channel brand.
- Drive innovation in storytelling formats, promo styles, audience engagement techniques, and branded content integrations.
- Stay updated on industry trends, evolving audience preferences, platform innovations, and competitive content strategies.
Performance Measures:
- Achievement of reach and viewership targets for shows and campaigns
- Effectiveness and impact of campaigns (engagement, recall, ratings uplift)
- Timely delivery of campaigns within approved budgets
- Success of cross-functional collaboration and campaign execution
- Contribution to revenue through branded content and partnerships
- Innovation and originality in creative executions
- Team productivity, engagement, and retention
Qualifications, Knowledge & Skills:
- MBA from a premium B School or P.G. in Film & TV Production.
- 12-15 years of relevant experience in media, broadcasting, or creative agencies, preferably within the television industry.
- Deep understanding of consumer behavior and audience preferences.
- Passionate about content and skilled in excellent stakeholder management.
- Ability to collaborate and forge strong alliances within and outside the organization.
- Proficient in problem-solving and decision-making, with a commercial savvy approach.
Personal Attributes:
- Inspirational leader with the ability to motivate and guide teams
- High energy, assertive, and driven to achieve excellence
- Ability to perform under pressure and manage tight deadlines effectively
- Agile and adaptable in a fast-paced, dynamic environment
- Strong collaborative mindset and team orientation
- Confident communicator with strong interpersonal presence
- High level of ownership, accountability, and resilience
- Passionate about content, entertainment, and audience engagement
