Hybrid Website Marketing Specialist (contract) na Simply business
Simply business · Boston, MA, Estados Unidos Da América · Hybrid
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Patrocinado por CourseraSimply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.
Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2024 Best Midsized Companies to Work for in the US (Top 100), and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
Overview - Website Marketing Specialist (contract)
Our website is the face of our company and a critical component of our customers’ journey designed to help small business owners easily and quickly find the insurance coverage that they need to protect their livelihood. We are looking for a Website Marketing Specialist who will be responsible for the ongoing optimization, operation, and maintenance of the site.
This is a cross-functional position that will be working in close partnership with marketing, creative, UX, digital product, analytics, technology, and outside agencies.
Core Responsibilities - Operations
-Manage the operations of critical areas of our website, such as landing pages, homepage updates, blog, in partnership with Brand, -Content and Go-to-Market teams.
-Build new site pages and ensure that site pages are updated as needed.
-Working closely with the martech team, ensure that the website is properly coded for digital campaign attribution and tag management.
-Effectively launch A/B tests as needed and work with the analytics team to report results.
Core Responsibilities - Optimization
-Define, monitor, and optimize our website efficiency KPIs, with focus on engagement, sales and lifetime value.
-Own the end-to-end website optimization roadmap, including prioritization, requirements gathering, and implementation
Qualifications
-4+ years in Site Management/Development/Optimization
-Extensive knowledge of website management and optimization tools: WordPress (required), AB testing, Google Analytics, etc
-Demonstrated experience with website design and UX.
-A passion for improving customer experience and happiness
-A track record of successfully drafting and executing plans and programs
-Ability to handle ambiguity, adapt to change, and solve problems
-Strong analytic, strategic, and innovative thinking as well as customer empathy
-Effective project management skills
-BA or comparable work experience
-Experience in HTML, CSS, JavaScript, required
