VP, Marketing & Communications na Cupix

Description

Cupix is building the Spatial AI platform that turns real-world environments into living, navigable environments for AEC and other industries. As we expand globally and reposition the company for category leadership, we are creating a senior role to bring coherence, discipline, and creativity to how Cupix appears in the market.

We are seeking a Vice President of Marketing & Communications to lead our brand, communications, content, product marketing, and growth functions. This role will build a unified marketing organization that supports sales, strengthens our narrative, and positions Cupix as the undisputed leader in Spatial AI.

This position will report directly to the Principal of Strategic Ventures, Hammad Chaudhry, to ensure strong alignment across positioning, category creation, strategic partnerships, and corporate storytelling.

KEY RESPONSIBILITIES:

1. Communications Leadership

• Establish the Function: Build and lead the full communications function for Cupix, including internal and external communications, PR, media, analyst relations, and executive visibility.
• Unified Strategy: Develop a communications strategy that aligns with our Spatial AI positioning and global rebrand.
• Strategic Alignment: Partner with the Principal of Strategic Ventures on external communications tied to category creation, ecosystem development, and partner messaging.
• Reputation Management: Oversee customer stories, case studies, crisis communications, and major corporate announcements.

2. Brand Strategy and Positioning

• Brand Ownership: Own Cupix’s brand development and ensure consistent rollout of the global rebrand.
• Category Narrative: Shape and articulate the Spatial AI category narrative grounded in real construction workflows and customer outcomes.
• Collaboration: Work with Strategic Ventures on brand architecture, value propositions, and strategic publications.

 3. Team Leadership and Organizational Design

Manage the Department: Lead a multidisciplinary marketing team, including:

• Events Manager
• Social Media Manager
• Content Manager
• Product-Led Growth Marketing Manager
• Product Marketing Managers
• Creative, PR, and channel agencies

Operational Rigor: Define KPIs, performance rhythms, and cross-team collaboration models to ensure accountability and execution discipline.

 4. Product Marketing and Market Narrative

• Value Translation: Translate technical capabilities into clear value propositions for General Contractors, Owners, EPC firms, Specialty Trades, and Industrial Operators.
• Portfolio Messaging: Lead messaging for Cupix products and offerings.
• Strategic Alignment: Collaborate with Strategic Ventures to ensure product messaging aligns with market strategy, competitive positioning, and other corporate themes.
• Go-to-Market: Support product launches, roadmap communication, and customer education programs.

 5. Growth and Demand Generation

• Demand Engine: Build a modern demand generation engine across North America, APAC, and EMEA.
• Targeted Programs: Drive campaigns, ABM programs, partner co-marketing, and lifecycle marketing designed for construction personas such as Superintendents, PMs, VDC teams, Executives, and Owners.
• Sales Alignment: Work with Sales leadership to ensure pipeline growth, improved conversion, and predictable forecasting.
• PLG: Strengthen product-led growth initiatives tied to trials, onboarding, and in-platform engagement.

 6. Events and Industry Presence

• Global Strategy: Oversee global event strategy for construction and industrial markets.
• Key Venues: Ensure strong presence at Autodesk University, Oracle Industry Lab events, infrastructure and data center conferences, BuiltWorlds events, and other industry summits.
• Execution: Build repeatable playbooks for booth design, executive engagement, and event ROI.

 7. Social, Content, and Community Engagement

• Digital Presence: Build an authoritative presence across LinkedIn, X, YouTube, and emerging channels.
• Content Strategy: Lead content development tailored to construction decision-makers and field teams.
• Enablement: Support high-quality case studies, playbooks, videos, guides, and sales enablement materials that reflect real jobsite workflows.

 8. Budget Ownership and Financial Stewardship

• Create and Own the Marketing Budget: Develop and manage the marketing budget across brand, communications, demand generation, events, product marketing, agencies, and tooling.
• Strategic Allocation: Allocate spend based on growth priorities, regional expansion (NA, EMEA, APAC), product maturity, and ICP segmentation across construction and industrial markets.
• ROI and Efficiency Management: Establish clear ROI models for campaigns, events, sponsorships, and programs, ensuring spend is tied to pipeline impact, product adoption, and brand lift.
• Forecasting and Planning: Partner with Finance, Sales, and Strategic Ventures on annual planning, quarterly re-forecasting, and long-range growth modeling.
• Vendor and Agency Oversight: Own agency selection, contracts, and performance management to ensure cost efficiency and output quality.
• Executive Accountability: Report regularly to executive leadership on budget performance, CAC or other metrics efficiency, and marketing contribution.

 9. KPIs and Performance Management

Define, track, and continuously improve performance across four core dimensions:

A. SaaS and Growth Metrics

• Marketing-sourced and marketing-influenced pipeline
• Customer acquisition cost (CAC) and CAC payback period
• Conversion rates across funnel stages (MQL → SQL → Closed Won)
• Trial-to-paid conversion rates (PLG)
• Expansion and upsell influence by segment and product
• Brand awareness and share of voice in target markets

B. Construction Technology Adoption Metrics

• Product adoption by role (Superintendent, PM, VDC, Executive)
• Feature utilization tied to real jobsite workflows
• Customer-reported operational outcomes (visibility, risk reduction, progress validation)
• Case study and reference velocity by segment and region

 C. Go-To-Market and Sales Alignment Metrics

• Pipeline coverage ratio by region and vertical
• Campaign-to-opportunity conversion by ICP
• ABM account engagement and progression
• Sales enablement adoption and effectiveness
• Win-rate influence from marketing assets and programs

 D. Customer and Lifecycle Impact Metrics

• Net revenue retention (NRR) contribution
• Expansion readiness indicators
• Customer advocacy metrics (references, reviews, speaking engagements)
• Community engagement and executive participation
• Operating Cadence
• Establish monthly and quarterly performance reviews.
• Maintain executive dashboards for leadership visibility.
• Use KPIs to drive prioritization, resourcing decisions, and continuous improvement.

Requirements

Experience

• 10+ years in marketing with leadership experience in construction, SaaS, enterprise software, or AI-enabled products.
• Construction industry experience is required. Candidates must have a background in general contracting, EPC, construction technology, industrial operations, or AEC software.
• Proven ability to lead communications, brand, and growth functions in high-growth environments.
• Experience partnering with product, strategy, and sales teams.
• Experience operating across multiple regions (NA, EMEA, APAC) is an asset.

 Skills and Competencies

• Strong communicator skilled at simplifying technical and field concepts.
• Deep understanding of construction workflows and decision-making structures.
• Strategic thinker with disciplined operational execution.
• Skilled in digital marketing, analytics, and product-led growth.
• Ability to lead multidisciplinary teams and manage agency partners.

Benefits

As part of our total rewards package, we offer attractive benefits and perks to our employees, including:

• Choice of medical, dental, and vision insurance plans for you and your family
• Additional insurance coverage options for life, accident, or critical illness
• Flexible paid time off, sick leave, short-term and long-term disability
• PTO, Paid holidays and sick leave.
• A day off to celebrate your birthday
• $50 Monthly towards phone/internet.
• 401(k)
• Paid parental leave
• HSA / FSA
• Employee Assistance Program (EAP)

At Cupix, we believe that diversity drives innovation. We are proud to be an equal opportunity employer, dedicated to hiring a diverse workforce and fostering an inclusive, welcoming environment for everyone.