Description
Omada.ai | Remote | Reports to Co-Founder & Head of GTM
About Omada
Omada.ai is a venture-backed AI marketing platform revolutionizing how small businesses approach marketing. We provide specialized AI agents that handle complex marketing tasks, freeing business owners to focus on what they do best. We're scaling aggressively and preparing for our Series A round.
This is a rocket ship. We need someone ready to own the throttle.
The Role
We're looking for a Senior Head of Growth Marketing who has proven they can scale user acquisition in the SMB tech space. You'll own our entire growth engine—from brand new channel discovery to optimizing what's already working. You'll report directly to Andrew Miller (Co-Founder & Head of GTM) and have the autonomy to build, break, and rebuild until we find repeatable, scalable growth.
This isn't a "manage the existing playbook" role. This is: figure out what works, fast, and scale it faster.
What You'll Own:
Channel Discovery & Experimentation
- Design and run rapid-fire experiments across paid, organic, partnership, and unconventional channels
- Build a rigorous testing framework—hypothesize, test, analyze, kill or scale
- Find the 2-3 channels that become our unfair advantages in SMB acquisition
Data-Driven Growth
- Own all growth metrics: CAC, LTV, payback period, activation rates, channel ROAS
- Build dashboards and reporting that tell us what's working and what's not—no fluff
- Use behavioral data and conversion psychology to optimize every step of the funnel
Paid Acquisition at Scale
- Launch and optimize campaigns across Meta, Google, LinkedIn, Quora, Reddit, newsletters, influencers—wherever our customers are
- Manage budget allocation across channels based on performance data
- Work closely with creative resources to test messaging, hooks, and formats
Growth Infrastructure
- Build systems for attribution, experimentation, and reporting that scale with us
- Partner with Product on activation, onboarding, and retention levers
- Collaborate with our Territory Partner program to create demand-gen flywheels
What Success Looks Like
30 Days
- Deep dive into our current metrics, customer data, and existing channels
- Identify 5-10 hypotheses for new growth experiments
- Launch your first 3 tests
90 Days
- Establish our growth experimentation rhythm and reporting cadence
- Identify and validate 1-2 new channels showing early promise
- Optimize existing channels and improve CAC by 15-20%
6 Months
- Own a predictable, scalable acquisition engine delivering consistent MoM growth
- Help establish Omada as a category leader in AI-powered marketing for SMBs
Why Omada
- Autonomy: You'll have the freedom to test, fail, learn, and scale without bureaucracy
- Ownership: This is your growth engine to build
- Mission: Help millions of small business owners escape marketing hell and focus on their craft
- Team: Work directly with founders who've scaled companies to acquisition (Zoom, Postman) and understand what great growth looks like
Requirements
Pedigree Matters
- 7+ years in growth marketing, with at least 3 years leading growth at a high-growth SMB SaaS or tech company
- You've worked at companies like Notion, Canva, Airtable, Zapier, Figma, Loom, Webflow—brands that owned their categories and scaled to millions of SMB users
- You've personally owned acquisition budgets of $500K+/year and proven ROAS improvement over time
Experimentation is Your Religion
- You don't guess—you test. Relentlessly.
- You've built testing frameworks from scratch and know how to kill bad ideas fast
- You can talk fluently about statistical significance, incrementality, and multi-touch attribution
You're a Builder, Not a Manager
- You're hands-on. You'll write ad copy, build landing pages, and dive into GA4 at 11 PM because you saw something in the data
- You don't need a team of 10 to get started—you can do it yourself, then scale with leverage
- You've gone from zero to traction in a channel before, and you want to do it again
SMB DNA
- You understand the psychology of small business owners—their pain points, buying behaviors, and decision-making timelines
- You know how to acquire customers efficiently in a space where LTV can be challenging
- Bonus: You've worked in AI, martech, or automation tools for SMBs
Data Fluency
- SQL, Excel/Sheets wizardry, and comfort with analytics platforms (GA4, Mixpanel, Amplitude, etc.)
- You can pull your own data, analyze cohorts, and build models without waiting on analysts
- You think in frameworks: unit economics, payback curves, contribution margin
Benefits
- Competitive base salary (DOE)
- Fully remote, work from anywhere
- Unlimited PTO
- Health benefits
