Marketing Manager na Rapid Home Service Group

Description

Rapid Home Service Group

This is a marketing role for someone who wants the wheel. If you think in offers, copy, and conversion, understand how marketing and sales work together in home services, and want real ownership over growth, this role is a chance to operate at a higher level. You’ll run marketing like a business, not a department, with clear authority, real expectations, and a scoreboard tied to qualified leads and revenue.

At Rapid Home Service Group, we’re not a one size fits all contractor. We build and scale specialized home service brands designed to dominate their lane. Roofing, decking, and more coming fast. We're looking to become a 100M portfolio of brands.

We own and operate brands like Rapid Roofing and BOSS Decks, each focused exclusively on doing one thing at the highest level, backed by strong systems, real budgets, and a leadership team that understands growth.

We’re hiring a Marketing Manager to drive growth across the groups brands, build real marketing infrastructure, and turn ad spend into qualified leads and booked jobs.

This is not a posting role.
This is not a design role.
This is a driver seat.

DISCLAIMERS (Read Before You Apply)

#1 Home Services Experience Matters

Home services lead generation is different.

Trust. Urgency. Timing. Fear. Seasonality. Photos. Speed to lead. Follow up. Local reputation.

If you’ve run marketing for home services before, great.
If you haven’t, you better deeply understand how it works and be able to speak to it clearly.

We are not looking to teach someone the basics of this industry.

#2 Strategy, Speed, and Ownership

You are not expected to personally build every landing page, edit every video, or click every ad button.

You are expected to

• Create offers that convert in home services
• Shape messaging and copy that builds trust fast
• Set strategy and priorities
• Move initiatives forward quickly
• Hold execution resources accountable

We have tech staff, media, and vendors to help execute.
Your job is to make sure the right things get built and launched.
In addition, we expect you to be skilled enough to be hands on.

#3 Numbers Over Feelings

If you’re emotionally attached to campaigns, this will not work.

We care about

• Qualified leads
• Booked appointments
• Cost per lead
• Cost per appointment
• CAC
• Revenue impact

We make decisions with data, not opinions.

#4 Leadership and Leverage

You will manage and coordinate

• SEO vendors
• Paid media partners
• Freelancers and creatives
• Technical support resources

Your role is to keep everyone aligned, moving, and accountable.

Requirements

What You’ll Get

• Real ownership over marketing direction and performance
• Authority to move fast without red tape
• Execution support so you stay in the driver seat
• A clear scoreboard tied to revenue
• Direct feedback from sales and leadership
• Budgets that actually matter
• Pay that matches responsibility and performance
• A path to senior leadership as the group grows

What You’ll Do

• Own offer creation across all Rapid Home Service Group brands
• Develop messaging, angles, and copy that convert home service leads
• Drive paid media strategy across Meta, Google, and future channels
• Work directly with sales to improve lead quality and close rates
• Brief tech and creative teams for fast execution
• Manage vendors with clear expectations and timelines
• Build repeatable home services marketing systems
• Monitor performance and adjust quickly based on real data
• Protect speed, focus, and momentum

Who We’re Looking For

• Marketing operators with home services lead gen experience
• Or marketers who deeply understand home services buying behavior
• Can manage multiple brands
• Understands how to CREATE TIME through delegation
• Strong in offers, copy, and positioning
• Comfortable with funnels, attribution, and CRMs
• Fast movers who respect their time
• Leaders who can coordinate vendors without micromanaging
• Someone who actively studies marketing and improves their craft

You don’t need to be a designer or developer.
You do need to understand how homeowners actually buy.

Who This Is Not For

Marketers who only know ecommerce or SaaS
People who care more about aesthetics than conversion
Slow executors
Anyone who avoids accountability
Low/learning marketing skills

Check Us Out

Rapid Roofing
www.rapidrestoreny.com

BOSS Decks
www.bossdecks.com

Instagram
@roofwithrapid
@bossdecksusa

Benefits

Compensation and Upside - Salary + Performance Bonus

This is a leadership level marketing role with real ownership and real upside.

Base salary will currently land in the $80,000 to $110,000 range, depending on experience and scope. This is stable, predictable pay tied to the size and complexity of the business you are supporting.

On top of base, this role includes quarterly performance bonuses tied directly to real outcomes.

Bonuses are based on completed, held homeowner appointments, not impressions, clicks, or raw lead volume. The focus is on real sales opportunities that actually show up.

Typical bonus outcomes look like this
Solid quarter: $5,000 to $10,000
Strong quarter: $10,000 to $15,000
Breakout quarters can exceed $15,000+ with accelerators for overperformance

There is no artificial cap on upside. When demand quality is high and targets are beaten, bonuses scale accordingly.

At target performance, total annual compensation commonly lands in the $120,000 to $160,000+ range. High performers who consistently beat targets can push well beyond that as the business grows.

This role is also designed to scale with the company.

Base salary is recalculated annually as a percentage of prior year installed revenue, meaning as Rapid Home Service Group grows, your base pay grows with it. You are not negotiating raises every year or stuck in a flat role with a ceiling. Your compensation reflects the scope, responsibility, and leadership burden of the business you are helping scale.

Our long term goal is to build a $100M+ portfolio of home service brands. As revenue scales, so does the complexity of the systems you oversee and the impact you have. This compensation structure is intentionally built with that future in mind.

Performance bonuses remain separate and reward execution and results. Base salary scales with scope. Bonus scales with performance.

If you like clear scoreboards, fair incentives, and being paid for real impact over the long term, this structure will make sense to you.

How to Apply and What to Expect

Apply here

If it looks like a fit, we’ll move fast.
No long interview chains.
No wasted time.

This role is for highly skilled, experienced marketers only. Please do not apply if that does not describe you.

keywords
Marketing manager, growth marketing manager, performance marketing manager, demand generation manager, marketing lead, marketing strategist, digital marketing manager, paid media manager, lead generation manager, home services marketing, home improvement marketing, local services marketing, contractor marketing, roofing marketing, construction marketing, decking marketing, SEO and PPC manager, Google Ads manager, Facebook Ads manager, Meta Ads manager, marketing operations, marketing systems, marketing automation, marketing analytics, CRM marketing, GoHighLevel marketing, conversion rate optimization, landing page optimization, offer creation, copywriting marketing, direct response marketing