- Escritório em Berlin
Description
About Plan A
Plan A, a Diginex Ltd company, is Europe’s leading corporate carbon accounting and decarbonisation software provider, helping companies turn emissions intelligence into financial performance. Its AI-powered, TÜV-certified platform, coupled with expert support, simplifies emissions accounting, target setting, and reduction planning in line with GHG, and SBTi standards.
With offices in Berlin, Paris, and London, Plan A supports more than 1,500 customers, including BMW, Visa and KFC, in reducing costs, improving efficiency, and creating long-term value through decarbonisation.
The Role
We're seeking a curious and agile Marketing Intern to support our marketing operations. This role offers a unique opportunity to work on high-impact projects that improve marketing efficiency, manage events and content calendars, maintain marketing automation workflows, and leverage AI tools to enhance our discoverability.
Your responsibilities
Marketing Efficiency & Project Management (35%)
- Manage and optimize the marketing content calendar
- Coordinate logistics for marketing events, webinars, and trade shows
- Track marketing project timelines and deliverables
- Identify process bottlenecks and propose efficiency improvements
- Maintain marketing asset library and brand resources
Marketing Automation & Technology (30%)
- Optimize email workflows and drip campaigns in marketing automation platform
- Set up automated nurture campaigns for different buyer personas
- Support CRM data hygiene and lead management processes
- Test and QA marketing automation workflows before deployment
LLM Optimization & Generative Engine Optimization (GEO) (35%)
- Optimize content and web presence for AI-powered search engines (ChatGPT, Perplexity, Gemini)
- Research and implement GEO best practices to increase brand visibility in LLM responses
- Structure content with semantic markup and schema to improve AI discoverability
- Analyze the impact of GEO strategies on brand visibility and traffic
- Stay current on emerging AI search technologies and their marketing implications
Requirements
Education & Experience
- Currently pursuing or recently completed degree in Marketing, Business or related field
- Strong academic record with coursework in digital marketing or analytics preferred
- Demonstrated interest in AI and emerging marketing technologies
Technical Skills
- Willingness to learn marketing tech tools (HubSpot, Clay, Webflow etc.)
- Basic understanding of SEO principles and content optimization
- Comfortable working with data and creating reports
Core Competencies
- Curiosity: Natural inquisitiveness about how things work, always asking "why" and "what if"
- Agility: Ability to adapt quickly to changing priorities and pivot strategies based on results
- Detail-oriented: Exceptional attention to detail and organizational skills
- Analytical mindset: Comfortable working with data and metrics to inform decisions
- Tech-savvy: Quick learner with enthusiasm for marketing technology and AI tools
- Self-starter: Able to work independently and take initiative
- Collaborative: Strong communication skills and team player mentality
Benefits
- Play a meaningful role in advancing our carbon management and ESG software, contributing to our broader mission of driving impactful climate action.
- Become part of a collaborative, cross-functional environment where knowledge sharing, mutual support, and collective success are at the forefront.
- Enjoy the flexibility of remote work while always having the option to connect with colleagues and work from our offices as you prefer.
- Discounts and benefits via the Plan A Corporate Benefits Platform.
