Marketing Manager - Breakaway Presents na Breakaway

Description

WHO WE ARE

Breakaway Group is a premiere entertainment and music festival multimedia company. We operate the largest independent touring music festival in North America, spanning 13 cities over 9 months in 2026. With a focus on underserved markets, Breakaway delivers a premium two-day festival experience featuring top artists, immersive brand activations, and unforgettable fan experiences.

THE ROLE

Breakaway is seeking a highly motivated, data-driven Marketing Manager to lead the strategy, development, execution, and optimization of Breakaway Presents marketing campaigns. This role is ideal for a performance-minded marketer who understands conversion funnels, scaling ticket sales, and building structured, insight-driven campaigns across paid media, organic social, email marketing, and web platforms.

Reporting to the Vice President of Marketing & Media, the Marketing Manager will collaborate closely with the broader marketing team and cross-functionally with talent buying, ticketing, finance, creative, and operations teams to drive revenue growth, brand awareness, and fan engagement across all markets.

This role owns campaign planning, paid media performance, website optimization, CRM execution, and reporting — with a strong emphasis on testing, optimization, and measurable results. This position is hybrid and may be based in Columbus, OH; Charlotte, NC; Nashville, TN; or Los Angeles, CA.

Requirements

RESPONSIBILITIES

Campaign Strategy & Execution

• Build integrated campaign plans for artist announcements, on-sales, promotions, and final-week ticket pushes.
• Own campaign timelines, creative deliverables, and channel alignment across paid, organic, email, and web.
• Forecast ticket pacing and proactively identify risks and growth opportunities in partnership with ticketing and finance teams.
• Collaborate cross-functionally with festival marketing, creative, influencer, PR, sales, and promotions teams to deliver cohesive campaigns.

Paid Media & Performance Marketing

• Plan, launch, manage, and optimize paid campaigns across Meta, Google, and TikTok.
• Own paid media budgets, pacing, and performance by market and campaign phase.
• Monitor ROAS, CPA, spend efficiency, and full-funnel performance.
• Continuously test creative, audiences, messaging, and placements to maximize performance and scale growth.

Organic Social & Content Strategy

• Strategize and support organic social content that drives awareness and conversion.
• Partner with social and creative teams to align content with campaign goals and performance insights.
• Identify growth opportunities through content trends, creator partnerships, and audience behavior.
• Management of social media accounts may be required.

Email Marketing & CRM

• Build and manage email marketing strategy to drive ticket sales, announcements, and fan engagement.
• Own segmentation, scheduling, A/B testing, lifecycle flows, and performance optimization.
• Maintain clean, organized CRM lists and automation workflows.

Website & Conversion Optimization

• Own and manage the Breakaway Presents website, including homepage updates, landing pages, ticketing integrations, pixel tracking, and ongoing optimization for conversion and user experience.
• Ensure accurate tracking, analytics, and site performance monitoring.

Analytics & Reporting

• Track and report on KPIs, including CTR, CPA, ROAS, conversion rate, and revenue by channel.
• Analyze results, surface insights, and implement real-time optimizations.
• Present performance updates and recommendations to leadership and cross-functional partners.

Operational Collaboration

• Coordinate creative asset needs, timelines, and production workflows.
• Support evolving business needs as assigned.

QUALIFICATIONS

• 4–5+ years of experience in digital, performance, or growth marketing.
• Proven experience managing paid advertising platforms, including Meta, Google, and TikTok.
• Hands-on experience with email marketing platforms and website management.
• Strong analytical, reporting, and optimization skills.
• Highly organized, proactive, and detail-oriented with strong project management ability.
• Excellent written and verbal communication skills; able to present ideas clearly and concisely.
• Ability to prioritize, manage multiple deadlines, and thrive in fast-paced environments.
• Adaptable and comfortable navigating change and evolving priorities.
• Strong computer skills, including Microsoft Office; experience with Adobe Creative Suite or Canva preferred.
• Passion for music, festivals, live events, and culture strongly preferred.
• Ability to travel and work extended hours, including nights, weekends, and holidays as needed.

Benefits

• Flexible work environment
• Comprehensive medical, dental, and vision insurance
• 401K plan with employer matching
• Paid Vacation Plans
• Select festival attendance