Homeoffice Senior Director, Product Marketing na Arcadia
Arcadia · Remote (USA) / Boston, MA / Arlington, VA / Washington DC, Estados Unidos Da América · Remote
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Patrocinado por DesignlabArcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.
Why This Role Is Important To Arcadia
The Sr. Director of Product Marketing will develop and implement effective product marketing campaigns, product positioning, and go-to-market strategies for our enterprise healthcare data and analytics platform. Reporting to the Head of Marketing, this highly cross-functional role will partner with our sales, product management, account management, content marketing, and growth marketing teams to drive upper pipeline funnel growth, accelerate new customer acquisitions, and deepen customer loyalty and retention.
What Success Looks Like
In 3 months
- Assess and overhaul our current product positioning and value messaging frameworks, buyer personas, and lower-funnel content.
- Partner with product management leadership to evolve our product launch and new feature adoption strategies.
- Oversee full launch of customer reference program
In 6 months
- Own lower-funnel marketing pipeline results
- Reinvigorate our competitive intelligence and analyst relations functions
In 12 months
- Become the envy of healthcare product marketing teams
