- Oficina en Tustin
Description
Sr. Manager of Social Marketing
The Company:
VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.
COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.
That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.
Check out our brands:
The Opportunity:
As the driving force behind brand communication, the Sr. Manager of Social Marketing is responsible for enhancing brand awareness, shaping brand identity, and fostering user engagement and loyalty through social media. This role not only develops and executes content strategies but also ensures that brand values are effectively conveyed and resonate with the audience across social platforms.
What you will do at VeSync:
1. Social Media Strategy & Execution
· Develop and implement social media strategies across platforms such as Instagram, TikTok, Facebook, Twitter, LinkedIn, and YouTube to enhance brand awareness and engagement.
· Align social media plans with market trends, brand positioning, and business objectives, creating annual, quarterly, and monthly content strategies.
· Monitor and optimize platform growth strategies, focusing on audience growth, engagement rates, and conversion performance.
2. Team Leadership & Collaboration
· Lead and manage the social media operations team, ensuring task allocation and efficient execution.
· Mentor and develop team members, enhancing their skills in content creation, data analysis, and social media marketing.
· Collaborate with marketing, product, sales channel, marketing function teams to ensure social media aligns with overall business goals.
3. Content Creation & Management
· Oversee the planning, creation, publishing, and optimization of social media content (including graphics, videos, and live streaming) to ensure brand consistency and market relevance.
· Identify and leverage social media trends to create engaging and viral content.
· Develop and manage influencer marketing strategies, collaborating with KOLs/KOCs to increase brand visibility.
4. Data Analysis & Optimization
· Track and analyze social media performance metrics, including audience behavior, engagement levels, and campaign effectiveness, and suggest data-driven improvements.
· Prepare regular reports on social media performance and provide insights for strategic adjustments.
· Conduct competitor analysis and market research to stay ahead of industry trends and optimize strategies.
What you bring to the role:
· Bachelor’s degree or higher in Marketing, Communications, Media, Advertising, Public Relations, E-commerce, or related fields.
· 8+ years of experience in social media operations, with at least 2+ years in a leadership or management role.
· Proven ability to build, manage, and mentor high-performing social media teams in a fast-paced, dynamic environment.
· Strong understanding of the U.S. market and social media culture; experience in international brand social media operations is a plus.
Team Leadership & Performance Management Experience
· At least 2 years of experience in managing a social media team, with strong leadership, motivation, and team development skills.
· Ability to set clear goals and KPIs, provide regular feedback, and ensure efficient execution.
· Strong task delegation and prioritization skills, capable of leading a team to deliver high-quality work in a fast-paced environment.
Cross-Functional Collaboration & Resource Management Experience
· Ability to work closely with marketing, PR, e-commerce, and brand teams to align social media strategies with overall business objectives.
· Excellent communication and coordination skills to drive cross-team projects, streamline workflows, and enhance collaboration efficiency.
· Experience in managing external partners (KOLs/KOCs, agencies, creative teams) and leveraging resources to optimize social media operations.
Data-Driven Decision Making & Optimization Experience
· Strong analytical skills to evaluate social media performance (engagement rates, follower growth, brand mentions) and optimize strategies accordingly.
· Proficiency in social media analytics tools (e.g., Sprout Social, Google Analytics, TikTok/Meta Insights) to make data-driven decisions.
· Ability to produce regular performance reports and continuously refine social media strategies based on key insights.
Location: This is an on-site, office-based role in Tustin, CA.
Salary: Starting at $130,000/year
Perks and Benefits:
• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick + Vacation policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen
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