VP, Media, Investment na Critical Mass

As VP, Media Investment, you are responsible for the leadership, management, and evolution of omnichannel media strategy. This includes, but is not limited to B2B initiatives; integrated media planning; online and offline media investment; mobile marketing; search marketing; online advertising production; and both brand and performance marketing—all designed to maximize client business and marketing objectives. Your role is primarily focused on strategic oversight, omnichannel integration, and senior-level relationship building, with targeted tactical input as needed to the client aligned.

You will:

• Lead and mentor a distributed Media team across Canada and the US.
• Drive the integration of omnichannel media strategies across digital, social, search, programmatic, offline, and emerging channels.
• Partner closely with Finance to onboard and optimize a new media billing platform.
• Collaborate with Strategy, Creative, Marketing Science, and Client Services leadership to ensure cohesive, integrated media solutions.
• Oversee end-to-end media campaign setup and execution, partnering with internal teams and clients to ensure all deliverables are aligned.
• Support Marketing and Media Managers in the creation of reporting frameworks, management of insights, and development of client presentations.
• Ensure accurate data delivery and oversee initial analyses for all media campaigns.
• Provide senior-level insight into campaign performance, optimization opportunities, and investment recommendations.
• Research and develop materials for integrated media plans, RFP responses, and new business presentations.
• Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem.
• Stay informed on the latest trends in omnichannel media, digital innovation, and marketing technology, sharing guidance with internal teams.
• Develop thought leadership and “Point of View” (POV) documents on new trends, platforms, or strategic opportunities.
• Participate in new business pitches and present media strategies to prospective clients.

You have:

• 10+ years of full omnichannel media experience, with a strong foundation in media investment strategy across digital and offline channels.
• Must-have: B2B media experience, including complex customer journeys and performance accountability.
• Must-have: Direct programmatic expertise, including platform strategy, optimization, and measurement.
• Must-have: Investment media experience, with a proven ability to manage budgets, optimize spend, and drive ROI.
• Strong understanding of omnichannel media investment, including OOH, video, YouTube, and cross-channel attribution.
• Proven ability to lead, inspire, and grow high-performing media teams.
• Experience with eMarketer, Nielsen, comScore, and other industry research tools.
• Familiarity with Google advertising products, including YouTube and Google Ads.
• Deep understanding of the digital ecosystem and how channels work together to drive business outcomes.
• Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels.
• Passion for integrated media, innovation, and continuous improvement.
• Flexibility and adaptability in a fast-paced environment.
• Nice-to-have: Software or technology category experience, particularly in B2B or SaaS marketing environments.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.