Creative Specialist, Social Media Design na Rankings.io

Description

At Rankings.io, we help elite law firms dominate first-page search results and get more cases. To elevate our creative output across all social channels and connect more powerfully with audiences, hiring a Creative Specialist focused primarily on high-impact social media design who excels at crafting bold, engaging, and conversion-driven designs.

You’ll work across Operations to produce premium designs, including paid social ad variations, organic social graphics, HTML5 ads for programmatic/display, short-form animations, simple motion graphics, and light-to-moderate video edits. If you love social media, know how to make people stop scrolling, click, and take action, thrive in fast-paced environments, and understand what trends and performs on social, this role is for you. 

Responsibilities

Social Media & Ad Creative (Primary Focus)

• Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
• Produce paid social ad creatives (static, animated, and light motion), ensuring messaging tweaks remain platform-compliant and legally appropriate for legal industry advertising standards.
• Experience creating HTML5 ads or programmatic display animations.
• Build cohesive organic social media design systems, series, layouts, and templates.
• Create ad-ready visuals that support performance-based goals including CTR, engagement, and conversions.
• Translate scripts, hooks, and concepts into visually compelling social ads.
• Graphic Design & Photography: Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed.

Motion & Video (Secondary Focus)

• Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
• Create simple motion graphics, text animations, and social ad animations.
• Edit short-form videos for social campaigns, including cutdowns, pacing adjustments, overlays, and subtitles.
• Work with and refine voiceovers, scripts, and rough video assets to elevate final creative output.
• Support advanced motion/video needs when applicable (nice to have, not required).

Message & Creative Copywriting (Nice to Have, Optional)

• The ability to write clear, compelling taglines, catchy hooks, CTAs, headlines and micro-copy for websites, landing pages, social media and digital ad campaigns.
• Develop conversion-focused messaging that drives clicks, engagement, and leads.
• Create short, punchy copy that aligns with brand voice and resonates with target audiences.
• Contribute ideas and angles for continual improvement to engagement — from headlines to ad concepts.

• Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs.
• Support the creation of reusable copy frameworks for scalability and efficiency across projects.

Cross-Functional Collaboration

• Work closely with the Paid, Social, and SEO teams to align creative direction with campaign goals, audience insights, and performance data.
• Collaborate closely with designers to align designs for cohesive, conversion-focused creative assets that work together seamlessly.
• Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals.
• Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva.
• Assist in the creation of HTML5 and animated ads with engaging visuals and messaging.
• Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data.
• Assist in quarterly creative syncs to align messaging strategy across Rankings’ service lines.

Creative Optimization & Workflow

• Use performance data to refine designs, messaging, and improve engagement.
• Maintain organized design systems, templates, and asset libraries for scalability, consistency and ease of updates.
• Stay current with social trends, creative ad formats, and platform best practices and competitor creative
• Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology.
• Ensure all output reflects Rankings’ commitment to clarity, professionalism, and authority for clients.

Requirements

• 4+ years of experience in social media design and paid social creative (agency preferred).
• Expert-level proficiency in Canva, After Effects, and Adobe Creative Suite (non-negotiable).
• Proven ability to design high-performing static and animated creatives for Facebook, Instagram, LinkedIn, and YouTube.
• Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads.
• Experience editing short-form videos, scripts, and voiceovers.
• Familiarity with CRO, UX principles, and how messaging impacts user behavior.
• Ability to modify messaging in ads while staying legally compliant and aligned with platform policies (especially for legal industry advertising).
• Comfortable leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency.
• Thrives working in a fast-paced environment with rapid turnaround times, multiple stakeholders, and performance-driven priorities.
• A creative mindset with a deep understanding of social engagement psychology and visual storytelling.
• Ability to collaborate with marketers, strategists, account managers, designers, and project managers in a remote setting.
• Ability to adapt voice and tone for different clients while maintaining clarity and engagement.
• Excellent organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment.

Benefits

• Starting salary $60k
• Work Remotely from home 
• Unlimited PTO 
• Quarterly training stipend for Professional Development
• 100% Health Insurance (Fully employer-funded coverage)