Product Marketing Manager -Payments and Billing (Remote - US) na Nextech
Nextech · Remote, Estados Unidos Da América · Remote
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected].
Job Summary
As the Product Marketing Manager for Payments and Billing, you will be instrumental in shaping and executing the product marketing strategy for Nextech Payments and Billing, within the Nextech Practice Management (PM) software. Nextech Payments and Billing are critical features that power and enhance the financial workflows of healthcare practices. In this role, you will craft specialized messaging and positioning for Nextech Payments and Billing, in partnership with specialty focused Product Marketing Managers and work with the marketing team to conceive and develop innovative marketing programs to drive demand. The Product Marketing Manager will bring strong attention to detail, an eye for quality, along with the ability to grasp and translate technical capabilities into benefits. In your roles as Product Marketing Manager, you will be the expert on prospective/existing client needs and their buying criteria; you will partner closely with cross-functional tams to build a shared market and product vision.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
- Essential Functions: In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:
- Develop specialized positioning and messaging for Nextech Payments and Billing that differentiates it within the healthcare payments landscape, emphasizing its seamless integration into the Nextech PM solution to enhance financial workflows for healthcare practices.
- Create and execute go-to-market (GTM) strategies for new features and enhancements, ensuring alignment with the broader PM solution and specialty-specific requirements.
- Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties. Translate complex payment processing capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it streamlines financial workflows within the Nextech PM solution.
- Collaborate with Product Management, specialty-focused Product Marketing Managers, and cross-functional teams (including sales, sales enablement, and marketing) to align on the market and product vision.
- Own competitive intelligence and market trend analysis specific to your portfolio, focusing on how Nextech solutions stack up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria.
- Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Payments for their specific practice types.
- Monitor and analyze trends in healthcare payments and billing, particularly as they relate to different specialties, to inform positioning and messaging.
- Perform additional responsibilities as assigned based on business needs.
Minimum Requirements
- At least 3 years of product marketing experience.
- Experience working with a SaaS company.
- Bachelor’s degree in business, marketing, or a related field.
- Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences.
- Strong presentation skills, comfortable presenting to internal teams and external stakeholders.
- Excellent collaboration and interpersonal skills to work effectively with cross-functional teams, particularly specialty-focused Product Marketing Managers.
Preferred Qualifications
- Experience in healthcare technology sector
- Experience in healthcare payments, revenue cycle management (RCM), or medical billings.
- Proficiency in Salesforce.com or similar CRM tools.
- Product Marketing Alliance Certification
Work Environment/Physical Demands
- Remote work environment.
- Long-distance or air travel as needed–not to exceed 15% travel.
- Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.
Total Rewards
Generous annual bonus opportunity
401(k) with Employer Match
Flexible Time Off: take time off when you need it without worrying about available hours
10 paid holidays
Volunteer Time Off
Insurance: Choice of Medical, Dental, and Vision plans
Health Savings Account with employer match
Flexible Spending Account
100% Company-Paid Parental leave
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
Nextech Luminary Peer Recognition Program
Wellness Program including discounts on medical premiums
Employee Assistance Program with free counseling sessions available
Corporate Discounts on Retail, Travel, and Entertainment
Pet Insurance options
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