- Professional
- Escritório em Gurgaon
Purpose & Overall Relevance for the Organisation:
Deciding and recommending most consumer centric range for Franchise Partners/stores and thereby achieving Sell-thru target for the channel.
Supporting Fr. Operations’ team & Partner Merchandisers in managing in-season trading by sharing best practices and relevant actionable insights.
Ensuring implementation of Brand Product strategies and digital tools to support the business.
Pre-Season Planning and Buying
- Support and execute strategic direction and store expansion planning for the Franchise business from Merchandising lens.
- Design pre-season strategy for DTC Franchise for ranging, assortment planning & ensuring consistency with marketing strategy & historical data.
- Drive the seasonal priorities & DTC Franchise Buying Strategy through Partner Merchandising Teams in close collaboration with OPS teams.
- Provide quantitative and qualitative feedback to channel teams on assortment planning in close collaboration with marketing stakeholders.
- Seize any opportunity on Assortment/category planning for DTC Franchise
- Participate in major go-to-market milestones to gain insights about key seasonal brand and BU strategies/initiatives and including them in the DTC FR outlook.
- Drive the ordering tool efficiencies & present the buy checks for sign-off by DTC FR leads.
In-Season Planning and Trading
- Lead the article performance & analyses on aligned frequency and implement in close collaboration with other channels.
- Provide actionable recommendations and calls for action based on gathered insights.
- Work in collaboration with Regional Merchandising, VM, and OPS teams to optimize the opportunities.
Key Relationships:
- Brand Teams
- Cluster SCM
- Cluster Finance
- DTC FR functional teams (Ops, COE,)
- IT / BI
- Franchise Partners
Knowledge Skills and Abilities:
- 6-8 years of work experience in this domain and preferably Masters in Fashion Management.
- Experienced in data analysis with strong skills in Microsoft Excel is required.
- Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.
- Good understanding of brand building and consumer perspective.
- Holistic thinker – establish and drive end-to-end strategies and initiatives encompassing multiple functions.
- Strong influencer and natural collaborator
- Fluent in English
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